So I went back to the direct advertiser route after swearing off it last year because of the usual horror stories. Thought maybe I could cut out the middlemen, get better payouts, and finally crack the code. Turns out no, I just burned a chunk of budget on a deal that looked promising but turned into a total nightmare. Payments got delayed, then ghosted, then the advertiser disappeared like a fart in the wind. Now I got a lander that's barely converting and a pile of wasted spend. Tried to negotiate better terms, but they just kept stalling and ghosting. Classic. Honestly, I get why some of you swear by networks. The traffic, the tracking, the support it's all a lot more predictable. Going direct feels like walking into a jungle with no map, and I'm no explorer. Has anyone cracked the code on making direct deals actually work without losing their shirt? Or am I better off just sticking with the familiar network grind and dodging the landmines? Would love some real talk here, not the usual bs. Thanks in advance