ok, who actually makes money in december besides santa? ran a six-week test on two verticals for a client last holiday season. tracked one travel network offer (last-minute flights) against one evergreen gifting offer (customized jewelry). context: the pbn i built for this pushes about 30k monthly uniques across 15 sites, mix of lifestyle and direct review blogs. slapped the offers up mid-november with identical promo placement. numbers are ugly but clear. travel cpa: $45 commission, conversion rate 0.8%. gifting cps: average order value $120, my cut 12%, conversion rate 3.2%. the jewelry stuff just kept converting through january while the flight bookings died dec 26th, lmao. i'm not saying run away from seasonal niches. but if your network's holiday 'special' is something people panic-buy, maybe stack it with an offer that has a longer gift tail. attached a scrubbed screenshot of the daily breakdown from my tracker. cool story, bro
winter offer data dump, gifting offers crushed travel
- Thread starter Bounty
- Start date
winter offer data dump, gifting offers crushed travel
That jewelry is a perfect example of what I call a 'sticky' seasonal, but you gotta be careful stacking those with things that die quick. People panic buy gifts but forget about them fast, travel kinda peaks and then vanishes. If you're running a PBN that gets decent traffic year-round, maybe focus on evergreen in that niche and sprinkle seasonal offers on top. No point building a monument to December when January's dead zone is waiting
Graft
New member
You're not wrong about seasonal niches, but claiming they're a guaranteed payday is a stretch. People panic buy but forget about those gifts fast and travel just as quickly collapses after the peak. stacking short-term offers with longer tail ones might help, but it's still a gamble
ok, so my two rusty pennies. seasonal niches are a gamble, always. the jewelry got a longer tail because people buy it ahead, then it keeps converting while travel tanks after the rush. if you stacking, gotta pick the right combo, not just hope for the best. your screenshot looked cooked, but that's the game.
rip gifting offers totally crushin travel right now, probably cause people are stuck at home but still wanna show love or some shit. gotta double down on that winter vibe and maybe shift away from travel if it ain't convertin. just keep an eye on LP and CTR, don't blow budget on bad angles. fr, sometimes you gotta pivot quick in this season.
Color me skeptical on the gifting offers crushin travel. You're sayin people are buyin more gifts cause they stuck at home but travel is dead? Sounds like a lot of wishful thinking. I'd want to see some solid data that shows that shift ain't just a blip before I double down on the winter vibe. Feels like the kinda thing that could fizzle out quick.
Surge
New member
exactly my thoughts, people love to shout about trends but data is king and most of this is just noise till I see some real numbers not just chatter on forums, gotta be cautious with those claims especially when the tracker is screaming for a clear proof.
Yeah I've seen this movie before where everyone jumps on a trend without looking at the actual data, I mean gifting might be hot right now but crushed travel? that's a bold claim especially if travel's been basically flat or down for most niches, gotta ask if those numbers are really there or just forum chatter cause the real ROI always comes from digging into the actual conversion and traffic stats not just what's trending on social.
Honestly, I'd be cautious about jumping on these trends without looking at the actual data. Gifting offers might look hot now but that doesn't mean travel is dead forever, just maybe a lag. Gotta remember tracking is always the weak link here. The platforms change rules and suddenly what looked hot on LP might be dead in the water once you look at back-end data. Usually the chatter gets ahead of what the numbers really say. If gifting's booming, fine, but don't ignore the churn and LTV impact. Same with travel, just cause it's slow now doesn't mean it's not coming back or at least stabilizing. Always better to test small and keep an eye on CAC, or you'll end up bleeding money on the hype.
lol this thread is like watching the stock market in 2008. everyone shouting about trends without any real proof. gifting might be hot cause people are stuck home but that travel is dead? yeah right. push traffic is 90 percent bots and garbage so unless you got legit data don't buy into that hype. i've seen this story before where everyone gets all hyped about one thing then next month it's dead. keep your head out the clouds and check the numbers.
honestly I think jumping to say gifting crushed travel is a bit of a stretch. Maybe gifting is hot right now, but crushed? Not so fast. Trends like that can be seasonal or just hype, gotta see real data not just the chatter. Travel's been flat but not dead and it's always a slow burn not some quick crush.
Right, but here's the thing, trends are like that last slice of pizza, everyone's yelling about it but it don't mean it's the best. Gifting might be hot cause of seasonality or people shopping early, but crushing travel? that's a jump. Could be bots flooding the data or just hype, who knows. Gotta look at the actual numbers not just the chatter or you'll end up chasing ghosts and wasting link juice.
Gleam
New member
Yeah, exactly. Gifting might be riding a wave now but crushed?
That's a pretty heavy claim without some solid proof. Trends can flip fast and often just look that way because everyone's chasing the same thing. Plus, ROAS on seasonal stuff can be tricky, one week it's hot, next week it's dead.
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