here's the thing: most folks think going direct with advertisers is the holy grail, but that's often just cope. sure, no middleman means higher commissions, but it also means no safety net, no fallback, no. if an offer tanks or the advertiser stiffens you on payments, you're pretty much on your own. networks? yeah they take a cut, but they also handle the headaches, the negotiations, the payment issues. i've seen guys burn through a bunch of cash trying to negotiate directly, only to get ghosted or stiffed. plus, networks usually vet offers and advertisers, which cuts down your scam risk. if you think going direct saves you a couple bucks, you're missing the bigger picture. are you really ready to handle the chaos or do you want the safety of a good network behind you?