look, i've spent the last month trying to figure out why the reported pop/redirect ctr on my network dashboard is double what my own tracking logs show. everyone on here just shrugs and says 'just scale it' like scaling into oblivion is some kind of solution. that's not how any of this works. i'm getting adforce telling me my geo-targeted pops are pulling 0.8% conversion on insurance leads, but my pixel fires and server logs are showing a flat 0.3%. and they wont send the user-agent breakdowns anymore, just 'trust the system'. lmao.
so now i'm sitting here watching this discrepancy eat away at my margin and everyone's advice is to rotate offers or try a new prelander. feels like the entire traffic source is just a shell game now, where the network gets to decide what your 'real' stats are after you've already paid for the clicks. if you aren't tracking every click placement and conversion path with your own custom spreadsheet, you're just guessing and guessing means you're prob getting robbed. can anyone actually prove their pop numbers anymore, or are we all just pouring money into a black box that says 'you did good'?
so now i'm sitting here watching this discrepancy eat away at my margin and everyone's advice is to rotate offers or try a new prelander. feels like the entire traffic source is just a shell game now, where the network gets to decide what your 'real' stats are after you've already paid for the clicks. if you aren't tracking every click placement and conversion path with your own custom spreadsheet, you're just guessing and guessing means you're prob getting robbed. can anyone actually prove their pop numbers anymore, or are we all just pouring money into a black box that says 'you did good'?