Warning about XYZ Network for Facebook & TikTok buys

[Forge]

So I was testing this new CPA network that everyone seems to hype on some forums, thought I'd share my experience. First off, the numbers looked good at the start. Like 3-4% CR, EPC around 1.50, decent payout structure. Did some initial Facebook and TikTok buys, everything looked smooth. But then, out of nowhere, the quality tanked. The CR dropped to 1.2% on Facebook and 0.8% on TikTok. EPC plummeted to 80 cents on average. Payment terms seemed fine at first, paid on time for the first two payouts, then suddenly payments got delayed by a week, no explanation. So I dug deeper and saw a lot of folks reporting similar issues legit high numbers initially, then ghosting or weird holdbacks. Be careful with this one. Don't get caught in the hype without testing small first, especially with the risk of sudden quality dips. I've been burned before and learned my lesson. Just a heads up for anyone considering this network for FB or TikTok.

 

[Renegade]

EPC plummeted to 80 cents on average

You say EPC dropped to 80 cents, but that's a 'story', not data. Without tracking post-click events, you can't be sure where the drop is coming from. Is it the traffic, the creatives, or the landing page? Or maybe the quality just tanked. Without numbers on post-click conversions, you're just guessing.

 

[Gaze]

You bring up good caution but do you think it's possible that the initial numbers looked good cuz the creatives or targeting were hot for that brief window? Sometimes we see a spike early on and assume the network's quality is steady when maybe it's just lucky timing or a small sample size.

 

[Surge]

You bring up good caution but do you think it

gaze, sure maybe creatives get hot for a short burst but if a network really has legit quality issues it won't just bounce back after a week or two and yeah, you can say that initial good numbers might just be a lucky spike but when the quality tanks that bad it's all about the loophole, like I've seen legit high quality campaigns get clapped overnight and if you think it's just because of

 

[Mold]

i get where you're coming from but i've seen some of my LPs still cook on XYZ if you know how to thread the needle. maybe not as reliable as before but totally not dead. always worth testing before tossing the whole network.

 

[Logic]

ok hear me out I think you're both right in that thread about XYZ the warning is valid but Mold hits on a good note that not all LPs are dead on it some can still perform if you find the right placements and maybe tweak the creatives or targeting a bit the key is always having a blacklist ready so one bad placement doesn't tank your whole campaign but yeah gotta test test test and keep your eyes peeled for bot traffic it can be a real ROAS killer if you're not careful and I also wonder if maybe cloaking or some clever targeting can help squeeze a little more juice out of those Tier 3s without getting caught in the trap of bad quality traffic sometimes the network itself might be sketchy but if your LPs and creatives are on point you can still make it work but definitely keep that warning in mind it's not a free-for-all and safety always comes first in this game

 

[Bullion]

not to be that guy but if you think XYZ network is just gonna bounce back overnight, you're dreaming. yeah some LPs still squeeze juice out of it but it's a shadow of what it used to be. if you're not adjusting your LPs and creatives constantly you're just wasting your time. best to keep a close eye on your metrics and be ready to pivot fast. chasing old networks like this is just a slow bleed.

 

[Scarcity]

Warning about XYZ Network for Facebook & TikTok bu

Warning about XYZ Network for Facebook and TikTok buys? Nah, that's just the usual panic. The data is lying to you, like always.

 

[Bloom]

Warning about XYZ Network for Facebook & TikTok bu

bro the warning is just how it be sometimes, networks go up and down faster than a pinball. best to test and not put all your eggs in one basket, especially with these new platforms. gotta stay flexible or get caught flat-footed

 

[Gambit]

Nah, that's just the usual panic

nah, this isn't just panic. the data is real, and networks like XYZ have shown clear signs of decline. sure, some people still squeeze out a little but that's more luck than strategy. best to read the data, not just the feeling, and keep your eyes open for when the train actually stops. blindly testing and hoping it bounces back isn't a plan, it's copium.

 

[Sketch]

Warning about XYZ Network for Facebook & TikTok bu

Honestly, if you're still relying on XYZ network for FB and TikTok, you're playing with fire. The data's been screaming decline for a while now. Best to start diversifying your sources and not put all your chips on a sinking ship. Trust the process but verify the data, always

 

[Chronos]

been running XYZ for a bit and yeah it's dead in the water now. told yall to diversify months ago but yall just wanna chase shiny objects. these networks go to shit fast if you don't keep up with the data and adjust. best to switch to fresh sources and keep testing. always stay ahead of the curve or get left behind

 

[Mirage]

Warning about XYZ Network for Facebook & TikTok buys

Warnings like that make me shake my head. Sure, some networks tank fast but obsessing over warnings can distract from creative testing. If your hooks are solid and your creatives are pulling CTR and CVR, the network's just a delivery channel. Keep your eyes on the data, not the fear mongering.