Honestly I gotta disagree a little with the "deep analytics are optional" crowd. Sure, quick pivots matter but if you're just scratching the surface on tracking, you're flying blind more often than not. Most of the gurus out there selling you on "speed over all" forget that without solid data you're just guessing. BeMob might give you the speed, but if you don't dig into the details you'll hit a wall real quick, especially when you're trying to scale Tier 3 traffic. You think those networks are gonna tell you what's really happening? Nah, you gotta see the full picture. If you're running a CPI campaign and hitting a ROAS wall, digging into the event tracking, post installs, creative performance those details are what help you actually break thru. Speed's great, but if you don't get your data hygiene right, you're just chasing ghosts. So yeah, BeMob's great for quick insights but don't fall into the trap of thinking that's enough. The algo changes fast and without deep analytics, you're just reacting to the chaos instead of controlling it. Been there, burned that budget.