Alright so after that post about ditching the network for a direct offer and doubling my payout I got a bunch of DMs asking how to even start reading stats if you're new so here's a quick brain dump from my lunch break the core thing is you gotta ignore the vanity metrics like total clicks or impressions and laser focus on what your traffic source tracker and affiliate network all agree on which is usually conversions start by matching up time zones between all three platforms it sounds dumb but its the number one reason new people think theyre getting shaved when really their tracker is set to EST and the network is in UTC then look at your funnel in sections like LP views to offer clicks thats where you see if your angle is working or if people are bouncing before they even see the offer then offer clicks to conversions tells you if the offer page itself is converting or if youre sending garbage traffic classic case of blaming the network when its actually your targeting thats off then once you have those two CRs you can figure out your EPC and see what parts of the funnel need work like if LP to offer click CR is high but offer click to conversion is zero maybe try a pre-lander or switch up the angle honestly most of optimization is just finding which part of the chain broke and fixing that one thing not changing everything at once