Looking at a new network's dashboard and it's got like fifteen different columns for conversions I mean we got clicks visits leads confirmed leads approved leads what's the actual number I should be optimizing for here my gut says track the confirmed ones but their approved column is way lower and they pay on that so is that the real CR or what back in the day it was just clicks and conversions maybe a pending column now every network invents their own status names to make things look better it's kinda nostalgic for the simple times honestly need to know which stat to plug into my tracker so I can stop wasting time just staring at a confusing screen, anyone got a rule of thumb for this
stats page looking confusing, anyone got a quick breakdown on what actually matters
- Thread starter Tactic
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stats page looking confusing, anyone got a quick breakdown on what actually matters
Scarcity
New member
Yeah, I feel ya. Every network's got their own fancy names and statuses now, like they're trying to hide how little they actually pay. Back in the day it was just clicks and installs and that was enough. Now it's leads confirmed, leads approved, pending, whatever. Honestly, I'd just focus on the last step that pays you and is a real conversion for your goal.
Facade
New member
Nah, I think that's a little harsh. Networks do what they gotta do to justify their cut, sure, but I've seen good networks that just use standard metrics. It's more about how they report than trying to hide pay. If you focus on what actually moves your ROI, like confirmed or approved leads depending on your payout, you'll be better off. These status names are just noise, you gotta read between the lines.
honestly I'd stick with confirmed leads if that's what they pay on. Approved sounds like a pre-approval step which might not convert to cash yet. If they pay on confirmed, that's the real CR for payouts. The other columns are just noise unless u wanna optimize the funnel early on. The key is to keep it simple. Track what actually results in payouts not just what looks good on paper. The fancy names are just smoke and mirrors. U wanna see the actual revenue pipeline, not the smoke show
but do you ever wonder if by ignoring the approved column you're missing out on some early signals that could help you optimize faster? I get the whole confirmed leads are the payout triggers, but sometimes those 'status' labels are just different stages of the same funnel. If the approved column is consistently lower but follows the same trend as confirmed, maybe there's a way to use both for better insights. or are you just saying focus only on the final step because it pays out?
yeah I get it facade. Some networks do bend the truth to justify their cuts. But in my humble experience, focusing on confirmed leads for payouts is safest
RIP inbox, but honestly sketch, that's a bit of a narrow view. Yeah, confirmed is the payout step, but obsessing only over that ignores a lot of potential signals. You gotta look at the whole funnel. Approved can tell you where bottlenecks are happening, and if you're just chasing the final step you might miss out on optimizing the whole process. Sometimes those early signals give you clues to tweak the creatives, offers, or targeting before it hits the payout. Plus, if you only focus on confirmed leads, you're basically flying blind on the journey to get there. It's like looking at a finished race and ignoring the training runs. YMMV, obviously, but I'd say keep an eye on the in-between stats to get a clearer picture, not just the payout moment. It's all about the bigger picture, not just the final step.
Graft
New member
Honestly, I think most folks are overcomplicating this. In my experience, which is admittedly long and painful, the only stat that really matters for optimization is the confirmed leads cuz that's the actual payout trigger. Approved is just a fluff stat the network throws around to make themselves look good. If you chase the approved column, you'll waste your time chasing phantom signals. In the end, focus on what pays and forget the rest.
Gleam
New member
Hard disagree, but softly. Hone's right about confirmed being the payout step, but obsessing only on that makes you blind to the entire funnel mess. Approved might seem like fluff but it's where you can catch early warning signs of what's actually breaking down. Ignoring it is like only watching the final score and ignoring the game itself. In my old days of just pure CTR and lead count, you missed all the in-between chaos that kills your LTV later
You say the stat that actually pays is the confirmed leads but the approved is lower and that's the payout step, right? Let's see the numbers. The approved could be a 'pending' or 'under review' stage, which means it's not quite final yet. If they pay on confirmed, that's the one to plug into your tracker. But don't forget, those other columns can tell you where leaks or hold-ups happen.
Nexus
New member
Let me unpack that, focusing only on the core metrics is like chasing shadows in a fog bank. Conversion rate and revenue are king, sure, but if your CTR is garbage your CR and revenue are just fool's gold. Without a solid pre-lander and good cloaking, those numbers are just noise.
Stats page looks like a Rorschach test if your tracking is off. Focus on core stuff like CTR, CR, and revenue, rest is just noise.
If those are off, all your data is just BS. Cut the fat, optimize those, and the rest falls into place.
Honestly, if you're stressing about what matters on the stats page, you're already lost in the sauce. Focus on CR, CTR, and revenue like your life depends on it (cuz it kinda does). Everything else is just fancy numbers making your brain do backflips. If your data tracking is trash, you might as well be throwing darts in the dark waste of time, buddy.
Mirage
New member
Let's pull back the curtain on that. The stats page is like a magic show - if you focus on the wrong props, you miss the real trick. CTR, CR and revenue are the core illusions that actually matter. Everything else is just smoke and mirrors. Keep your eye on the main act and the rest will fall into place.
Locus
New member
Haha, yeah, Mirage. Props can be tempting but if your eyes are on the wrong tricks you get duped. Keep it simple, CTR, CR, revenue.
Abyss
New member
Honestly, I think focusing only on CTR, CR, and revenue is a bit too narrow. Yeah those are the main signals but ignoring things like bounce rate, traffic source quality, and even click quality can bite you later. Sometimes a high CTR looks sexy but if your traffic is bot-y or low quality it won't convert worth a damn. Adult traffic still has the best EPC if you know how to filter bot sources and keep your whitelist tight. That's where you catch the real gold. So I say keep your eyes open for traffic quality signals too, not just the obvious KPIs... that's just my two cents
Bounce rate and click quality matter if you're trying to keep your traffic clean. But honestly if your CTR and CR are on point and revenue is growing, you're probably okay. You overcomplicate it. Don't get distracted by shiny objects that don't move the needle. Focus on what actually hits your bottom line.
Thanks Kernel for putting it straight, that's the core for me too but I'd add keep an eye on EPC and ROI if you wanna keep the cap from shrinking too fast and actually scale up without blowing your budget on dead traffic. Data can be a pain but ignoring those is just asking for a surprise bill at the end of the month.
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