been doing this 3 years and yea, split testing is kinda hit or miss. i agree that most tools are just okay, it really depends on your traffic and offer. no magic tool, just gotta test different angles and see what sticks.
different angle: have you tried stacking multiple small tests instead of hunting for a perfect tool? sometimes just mixing a few proven tweaks beats relying on a single "magic" tool. are you seeing any patterns with what tends to work best?
