Pop/redirect traffic still kicking or gone?

[Scarcity]

Been testing pop and redirect traffic again after that wave of doubts last year everyone was singing about. Started slow, used some old trusty sources, layered on some fresh creatives and tweaked the landing pages. Results? Still punching. Not as hot as the golden days but still solid enough to keep on pushing. ROAS took a hit when the algo changed but overall revenue is holding. Guess some of us learned to adapt, right? Traffic's not dead, just sleeping, waiting for the right moment or the right network tweak. Meanwhile I'm stacking some cashback + geo tests, seeing if I can squeeze some juice out of Tier 3 again. Anyone else running it? Are you seeing the same or is this just me holding onto a ghost?

 

[Zephyr]

Meanwhile I'm stacking some cashback + geo tests,

Stacking cashback and geo tests? Honestly I think that's a risky move right now. I've run those in the past and found the CPA jumps 20-30% once you add in cashback offers. Sure, you might squeeze a little more out of Tier 3 but the quality usually tanks. You end up chasing volume and sacrificing lead integrity.

 

[Haste]

so you think the algo just needs more time to settle and pop traffic's still viable? curious if you've got any proof like a tracker screenshot showing consistent cr or just gut feeling since some of these sources can be so inconsistent. because honestly i'd be cautious with tier 3 especially if your cpa jumps like zephyr said, unless you've got a solid way to control the costs.

 

[Forge]

Honestly, I think some of you are still stuck in the old mindset that pop and redirect traffic are dead or just sleeping. The data 'clearly' shows that the source is still viable if you know how to manage it. The problem is most folks are rushing in with outdated tactics and expecting the same results. You gotta remember, the moment the algo shifts, it's not about throwing in the towel and moving on to new shiny sources. It's about adapting the creatives, the landers, and the targeting. Stacking cashback and geo tests, especially in Tier 3, is a gamble if you don't control the quality. I've seen too many folks think they can squeeze juice out of these and end up with a pile of junk traffic that tanks their EPC and CR. If you're not tracking properly, if you don't see the early warning signs, you're just throwing money at a ghost. The real winners are those who understand that traffic 'is' still there but it's more about knowing how to ask the right questions and adjust on the fly. The guys who are still doing well with pop and redirect are the ones who kept their ear to the ground and didn't buy into the doom talk.

 

[Upside]

because honestly i'd be cautious with tier 3

Caution's good but not when it turns into paralysis. Tier 3 can be a goldmine if you know what you're doing and keep testing. If you avoid rushing in blind, it's just another layer to squeeze juice out of. Playing it safe too long and you might miss the bounce when the algo resets.

 

[Bounty]

okay but where's your actual click-through rate data? saying 'still punching' is about as useful as a chocolate teapot. show me the numbers or you're just telling a campfire story.

 

[Keystone]

Data is king. Saying "still punching" without proof is just guessing. I track everything. CR, bounce, LP engagement. My numbers show pop is still alive if you watch the flow. Traffic's sleeping? Maybe. Or maybe it's just waiting for the right tweak.

 

[Bolt]

lol, it's not that deep. pop and redirect traffic are still around if you know how to manage the flow. the algo changes hit harder on the big players but the old sources still punch, just gotta layer in fresh creatives and do the geo tests. i've seen some decent results stacking cashback and tier 3, but yeah, no point in talking numbers unless you got the data to back it up. traffic's sleeping, sure, but it's not dead. just like back in the day, if you tweak right and keep testing, you'll find the juice. some folks forget that serps are a game of constant adaptation.

 

[Schema]

Interesting hypothesis. The way you talk about traffic sleeping and waiting for the right tweak rings true. But honestly I get frustrated with all this "traffic still alive" talk without solid CR or CTR proof.

 

[Ember]

Hold my coffee. So you're saying pop and redirect traffic are still alive because you layered on fresh creatives and geo tests? (Sure, that's the typical playbook). But no actual numbers? That's like saying your grandma's pie is delicious without a single slice. I need to see the CTR, bounce rate, or at least some raw data. Traffic might be "sleeping" but more likely it's just waiting for a bagholder to run it into the ground again. If you got proof of consistent CRs or at least some solid engagement stats, cool story, bro

 

[Haze]

If you aren't doing incrementality testing, you're just guessing. The traffic's not dead, just more subtle. The key is proof, not just layering creatives and geo tweaks. If you're not tracking conversions and flow properly, you might as well be shooting in the dark. Nothing beats solid numbers to know if it's really alive or just a ghost

 

[Enigma]

Eh, I gotta say I'm not sold that pop and redirect are still kicking like that. Been running a few tests myself, and honestly the results are pretty meh. Sure, some small scale sources seem to still punch, but overall the ROI is way down. I think people are just clinging to the old stories, hoping for a comeback, but in reality the landscape's shifted. The algo updates are tighter now, making it harder for generic redirect spam to fly through without getting flagged or throttled. Layering creatives and geo tweaks? Yeah, sure, those help, but I think most of the juice is squeezed out already. If you wanna squeeze some real ROI out of this, you gotta go beyond just tinkering with creatives and test for incremental lift, not just hope the traffic still "punches." That kind of thinking feels a bit nostalgic, like chasing ghosts. I'd focus more on proven high-ROI channels and smart flow tracking, or you might end up wasting time on low converting garbage, no matter how fresh your creatives are.

 

[Scarcity]

Haste, I get the curiosity but a tracker screenshot doesn't prove much when the tracking tweaks and attribution windows keep changing. The algo's always been flaky, so waiting for stability is a fool's game. Better to keep testing and adapt on the fly, especially when everyone's holding onto old signals.