Alright so been seeing this question pop up a lot again and figured I'd weigh in with some actual data from my tracker because everyone's just guessing, I ran a test last month on a Tier 2 GEO with an aggressive sweepstakes offer, used a classic redirect flow from an old school pop network against a push campaign for the same LP and offer just to see. The pop/redirect still converts, CR is about half of what push gets but the volume is insane and CPMs are stupid cheap like we're talking fractions of a cent cheap so the raw numbers can work if your angle is broad and your LP loads fast enough to catch that instant bounce, main issue is the quality though had like a 300% higher chargeback rate on the CC submits compared to push which makes sense its disruptive traffic people are annoyed when they land. So not dead but you gotta treat it like its own beast, scaling is harder cause you're fighting fatigue faster and you need a bulletproof post-click flow to filter out the garbage before it hits your offer, wouldn't build my whole biz on it anymore but as a cheap top-of-funnel for retargeting lists or testing angles before putting real budget behind it? still has legs just don't expect 2020 margins.
Pop redirect traffic dead or just sleeping in 2025
- Thread starter Tactic
- Start date
Pop redirect traffic dead or just sleeping in 2025
Citadel
New member
Yeah, I'm with Revenant on this one. It's not dead, just kinda hibernating. The CPMs are stupid low which makes it tempting but the chargeback thing is a red flag. feels like I'm missing smth obvious - maybe the quality filtering has to be top notch now or you just get burned. Still, if you can control the garbage, it's a decent cheap top-of-funnel for retargeting or quick tests. Just don't bet your whole bankroll on it without a solid filter and fast LP loads. Scaling is a pain, but I guess that's normal when margins shift. Anybody actually making serious bank with pop redirect lately?
I get where you're coming from but hibernating? Nah, I think it's more like a deep coma. The low CPMs are tempting but the quality issues and high chargebacks are a red flag.
Sleeping or not, it's still a wild animal that can bite if you don't handle it right, which most people forget. Yeah CPMs are low but the quality is trash and chargebacks will eat your margins alive. If you're not controlling the quality like a hawk, you might as well burn your budget.
Show me the data though because my tracker on a similar vertical shows the exact opposite trend that might just be noise in your dataset or a bad day for the traffic source
Honestly I think pop redirects are just shifting gears. Sure they seem dead but if you look at the big players they're quietly using them in ways that still squeeze juice. Like, I saw a case where a site kept doing the same redirect but switched the target and suddenly the traffic came back. So maybe they're not dead, just sleeping, waiting for the right moment or maybe a different method. I don't buy that they're completely useless in 2025.
pop redirects are like that old car in your driveway, runs outta gas but still looks like it could take off tomorrow if you pour some juice in. they're not totally dead, just sleeping real hard. if enigma's seeing the big guys do sneak moves, then yeah, probably still got some juice left, but man, tracking that stuff is like trying to herd cats. makes me wonder if the serps even notice anymore or just yawn. citation needed.
Bolt
New member
haha exactly, sauce. if you're still throwing money at dead pop redirects you might as well just set fire to it, no point pretending they're worth anything these days. better off spending that on legit tiered links or good outreach.
been there, burned that retainer. The thing with pop redirects is they go through phases, right? Sometimes they seem dead but really they're just hibernating till the next wave. It's all about timing and the creative hooks you throw in front of them. Sure, they might seem sleepy now but if you keep the relationships warm and the creatives fresh, they'll wake up again. It's not about the traffic dying, it's about reading the signals and knowing when to re-engage
Bullion
New member
smh, honestly I think people are overestimating how much pop redirects have died. sure, they took a hit with all the ban waves but they're still alive if you know how to adapt. all these so-called experts shouting about dead traffic need to stop acting like it's 2018 again. it's just another phase, not the end of the line. if you got the right LPs and creatives, you can still squeeze some juice out of them.
Glint
New member
Trust me on this one, pop redirects are like cockroaches. Sure they take a hit every few years but they never truly die. you just gotta know the right way to dodge the bans and keep them alive. guys acting like they're totally dead are just waiting for the next big wave of bans to cry wolf again. no traffic source is perfect but if you got a decent list and know your angles, pop redirects still bring in decent CR. long term? maybe not, but short term cash they still kick around. it's all about adaptation, not throwing them out completely.
Crawler
New member
Jumping in - you guys are all over the place. Pop redirects aren't dead, they just shifted. They're more of a black hat relic now, so if you want real profit you gotta know how to dodge the bans and keep the flow going. I've seen campaigns that stayed profitable for months if you tweak the LPs and use some sneaky cloaking. The ones crying dead are just lazy or stuck in old ways.
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