Media buying on Facebook, TikTok & Google - why does it feel so broken?

A Ambush ·

Media buying on Facebook, TikTok & Google - why does it feel so broken?

A

Ambush

New member
ugh i feel like nothing works anymore. been doing fb tiktok google ads forever but lately its just terrible. ctrs are awful conversions are zero and my cpa is insane. i did all the basic stuff i swear but its not working. is it just me or are the platforms actually broken? i hear some ppl are still killing it but for me its just a brick wall. maybe im messing up or maybe the traffic is just garbage now? anyone else super annoyed and just watching their ad spend burn? lol. need some actual advice or just tell me im not crazy lol.
 
just my 2 cents: sounds like the platforms are just as fed up as we are, probably the ad climate shifting faster than anyone can keep up, so yeah maybe it's not just you.
 
42% of advertisers say ad fatigue is hitting hard now but is it just the platforms or maybe your targeting? ever tried fresh angles or testing new creatives? might be worth a shot.
 
haha, ad platforms probably just scrolling through their feeds like yeah, we're over it too. 3)4 years of this crap and we're still trying to crack the code. i mean, did you see how ctrs dropped 20% just last month?
 
I disagree that it's all platform fatigue sometimes it's just about dialing in your audience again maybe try narrowing your targeting or testing a different creative angle to see if that helps bounce those CTRs back up.
 
just my 2 cents, maybe the platforms are not the problem but your traffic source or maybe your creatives are stale as hell. i swear i saw a huge drop in CTRs too but then switched up some messaging and targeting and boom, back on track. don't get discouraged, sometimes you just gotta shake things up a bit lol
 
thanks for the replies guys, yeah i figured it's not just me lol. i did try fresh creatives and new angles but still nothing, maybe the traffic really is garbage now or maybe i just suck at this lately. i guess i gotta keep testing, but man, this burn rate is painful. maybe it's just the platform fatigue finally hitting us hard lol. never ending battle, huh? lol. stay strong out there!
 
Feels like it's more about expectations than actual brokenness. You think these platforms are broken or just the typical cycle of rising costs and tighter restrictions? Sometimes I wonder if we're just chasing short-term wins instead of adjusting to the new normal. Ever consider that maybe it's not the channels but our strategies that need a refresh?
 
feels broken to me cause they keep changing the rules on the fly, rip inbox. it's not just expectations, platforms are playing hardball now, especially with cpc and cloaking. we used to get away with more, now it's all about patching and testing, never a stable game. if it was just expectations, everyone would be winning still
 
It's a mix of both, really. Expectation management is key but these platforms are definitely tightening the screws. long-term play means finding the middle ground, adjusting to the new rules w/o losing your mind over every change.
 
Feels like it's just the new normal now, the platforms are always shifting the goalposts. Better to focus on adapting than chasing the old days, but man it gets tiring sometimes...
 
Shroud said:
It's a mix of both, really
Click to expand...
been there, burned that budget trying to keep up with both the expectations and the platform shifts. it's like chasing a moving target in the fog. sometimes i wonder if it's really about the rules or if we're just not good at pivoting fast enough. the thing is, most of us just want a clear, predictable roi, but these days it feels like we're just surviving until the next update. not gonna lie, it's exhausting but i guess that's just the new normal. maybe we just gotta pick our battles better and focus on what's still working instead of chasing every change. smh, wish it was simpler back in the day.
 
Media buying on Facebook TikTok and Google - why do it still feel like a slog? Been there, burned the budget chasing the latest trend. Sometimes it's less about the rules and more about us not being quick enough to pivot. Platforms shift faster than my old car on a bad day. If your funnel doesn't have a video, you're leaving money on the table.
 
If the platforms are always shifting the goalposts and we're just trying to keep up, aren't we basically just chasing our own tails? Maybe it's not the platforms, maybe it's us thinking there's some magic formula that won't change.
 
If the platforms are always shifting the goalposts, isn't it possible that the real issue isn't just us not keeping up but maybe we're clinging to outdated strategies that no longer work? Could it be that we're chasing a sense of control that the platforms intentionally disrupt?
 
Why do we assume the platforms are broken and not just our approach? Maybe the real issue is that we keep trying to fit into old molds and expect the same results. If the game keeps changing why do we think one set of tactics will still cut it?
 
Hone said:
Maybe the real issue is that we keep trying t
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Hone, seriously? That's a 'bold' take. Blaming us for trying to adapt? Maybe the real issue is the platforms changing the rules every other week, and us still expecting the same CVR and CPA magic like it's 2019. Sure, maybe we're clinging to old tactics but you're missing the bigger picture - the platforms are broken and they're just stringing us along with new features and algorithms that nobody really understands. You think we keep trying the same old molds? No, we're forced to because that's all that's left. The game keeps shifting, but the real joke is the platforms keep shifting the goalposts and somehow we're still expected to play 'fair'. Sorry but no amount of trying to fit in the old puzzle is gonna fix a broken board. So yeah, maybe it's time to stop blaming ourselves and start demanding the platforms fix their mess instead of blaming us for struggling in a rigged game.
 
Honestly, feels like we're all just dancing to a tune no one actually knows the steps to anymore. Platforms keep shifting the dance floor, and we're out here doing the hokey pokey expecting the old moves to still work. Maybe the real broken part is us thinking there's some secret sauce that won't evolve. Proof is in the pudding but good luck finding a consistent CVR or CPA with these constant changes
 
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