Media buying on Facebook, TikTok & Google - why does it feel so broken?

[Ambush]

ugh i feel like nothing works anymore. been doing fb tiktok google ads forever but lately its just terrible. ctrs are awful conversions are zero and my cpa is insane. i did all the basic stuff i swear but its not working. is it just me or are the platforms actually broken? i hear some ppl are still killing it but for me its just a brick wall. maybe im messing up or maybe the traffic is just garbage now? anyone else super annoyed and just watching their ad spend burn? lol. need some actual advice or just tell me im not crazy lol.

 

[Beat]

just my 2 cents: sounds like the platforms are just as fed up as we are, probably the ad climate shifting faster than anyone can keep up, so yeah maybe it's not just you.

 

[Scarcity]

42% of advertisers say ad fatigue is hitting hard now but is it just the platforms or maybe your targeting? ever tried fresh angles or testing new creatives? might be worth a shot.

 

[Nomad]

haha, ad platforms probably just scrolling through their feeds like yeah, we're over it too. 3)4 years of this crap and we're still trying to crack the code. i mean, did you see how ctrs dropped 20% just last month?

 

[Pace]

I disagree that it's all platform fatigue sometimes it's just about dialing in your audience again maybe try narrowing your targeting or testing a different creative angle to see if that helps bounce those CTRs back up.

 

[Whiplash]

just my 2 cents, maybe the platforms are not the problem but your traffic source or maybe your creatives are stale as hell. i swear i saw a huge drop in CTRs too but then switched up some messaging and targeting and boom, back on track. don't get discouraged, sometimes you just gotta shake things up a bit lol

 

[Ambush]

thanks for the replies guys, yeah i figured it's not just me lol. i did try fresh creatives and new angles but still nothing, maybe the traffic really is garbage now or maybe i just suck at this lately. i guess i gotta keep testing, but man, this burn rate is painful. maybe it's just the platform fatigue finally hitting us hard lol. never ending battle, huh? lol. stay strong out there!