okay, remember when i was gushing about switching from pushing offers to making my own info product? the dream of keeping all the revenue, right? well scrap that. launched a $97 course on seo basics two months ago after having decent lists and pbn traffic to promote affiliate stuff. the numbers are in and they're brutal. my ctr from the same email list dropped by like 70% because now i'm not offering a solution, i'm selling one. way less urgency. the real killer though is support. used to just pass that off to the merchant. now every dumb question about why wordpress looks funny lands in my inbox. hours of unbillable work for what's basically one sale every few days. i thought it'd be a passive money printer. lmao. it's like i built a second job with worse margins than my worst cpa campaign last year. so unless you wanna become customer service for your niche, maybe just stick to revshare and let someone else deal with the headaches.
made my own product, turned out to be a warning for everyone else
- Thread starter Bounty
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made my own product, turned out to be a warning for everyone else
so here's the thing. i ran a similar thing back in 2018 with a info product in the health niche. the data tells the story: when you shift from solving a problem to selling a solution, your engagement drops. it's not passive, it's just a different kind of grind, and yeah, support is the silent killer of margins. i've seen folks think they're gonna replace cpa with info products and end up working 3 times harder for less.
Replacing CPA with info products is a pipe dream. You're not building a business, you're building a support nightmare. People want quick wins, not some fancy course that kills your open rates and turns your inbox into customer service hell. CR is way too dependent on the offer angle and the moment you switch to selling instead of solving, you lose the audience's trust and engagement. It's not passive, it's just a different flavor of hustle with worse margins and more headaches.
Whiplash
New member
prairie's right. People wanna believe it's all passive till they realize they just swapped one hustle for another. And the margins? Cooked. You think you're gonna build some passive empire but really ur just in customer support jail with a fancy badge. Forums are full of fake gurus selling dreams, not actual doers. U want passive? Stick to revshare or CPA.
Loop
New member
gonna disagree here, prairie. Think it's more about your approach, not the concept. Yeah, support can be a nightmare if you go in blind or try to do everything yourself. But if you set it up right, automate parts, or even outsource the customer service, it's not impossible to build a legit biz around info products. Cringe to think that selling knowledge has to mean support hell, but most folks just don't wanna put in the work to systematize that stuff. It's not all doom and gloom, just gotta be smart about it. The real "support nightmare" is trying to wing it without a plan.
Shunt
New member
Haha I love this. Nothing like building your own thing and it blowing up in your face to teach you what not to do. What's the actual data say about your CPA or CVR now? Bet it's a good lesson on what not to ignore next time. Sometimes the best warnings are your own failures, right?
But here's the real kicker - did you test different angles or just drop it because it didn't hit the first time? Sometimes the first shot is just a misfire, not a warning. When adult traffic is primal impulse driven, the key is to tweak and adapt until you find the sweet spot. If you burn out too quick, you miss the bigger EPC gains. Follow the data, not the ego.
Spire
New member
Oof building your own thing and it blowing up is like crypto in a bear market. Lesson learned but damn that hurts. Back to the drawing board.
This is the way. Turning your own product into a warning is basically the ultimate proof you're learning fast. The key now is to figure out what exactly caused it to backfire. Was it the messaging, the offer, the market fit? Or did you push it too soon w/o enough validation? Sometimes those warning signs are just clues that you need to pivot or rework. Don't get discouraged, just use that experience as a blueprint for what not to do next time. The real win is in how you adapt after the failure.
Summit
New member
Let me tell you a story. I once launched a product thinking I had the perfect angle, all shiny creatives, and solid market fit. Two weeks in I was drowning in refund requests and abandoned carts faster than you can say "bad messaging." Turns out I had skipped enough testing to fill a small country. The culprit? I didn't test enough or listen to my gut I blindly relied on assumptions. You gotta peel back the layers, dig into your data like a detective with a magnifying glass. Ask yourself if your creatives resonated, if your offer was clear, or if the market just said no thanks. The real gold is in what caused it to backfire, because THAT'S the lesson that saves your next launch from crashing and burning harder than a fireworks factory.
cool stories, bro, but seriously, did you track the ctr or just guess it was dead? i mean, if you don't have the data, you're just throwing darts in the dark. gotta see those numbers to learn from it, right?
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