i get where you're coming from but i think jumping straight into direct deals isn't always a bad idea if you know what you're doing. yeah, sure, there's risk, but with the right prep - clear contracts, solid vetting, and maybe even a bit of escrow - it can actually save you some juice on the CPM or RPM side. network reps can be flaky, no doubt, but sometimes they're just middlemen hiding behind their fluff to cover their own backs. the key is not to jump into the deep end blindly. do your homework, get references, and maybe start small. it's not that direct deals are inherently dangerous, it's more about how you approach them. if you treat them like a handshake agreement without safeguards, yeah, you're asking for trouble. but if you set up proper terms and do your due diligence, it can be a legit way to bump your margins without losing your shirt. just don't fall for the shiny appeal without understanding the risks.