sooo i posted about this local campaign before and yeah lost money on it. tbh everyone just repeats 'get listings on yelp google maps those directories' like its a magic trick. but ngl i tried that for a client and our rankings didnt budge at all (spent like $500). feels like those links have zero power now, afaik google treats them as almost neutral. what are you guys actually doing for local clients that works? 1) besides the obvious directories 2) something that actually moves the needle 3) without building a whole pbn network. i'm skeptical the basic advice is even real anymore.