so i keep hearing that small changes to your lp can massively improve cr but im pretty sure some of what ive tried is just flatlining or worse. am i missing some secret sauce or is this a scam? i mean like, i tweak headlines, add more social proof, change colors - sometimes cr jumps 20% then next day back to crap. what's everyone else seeing? is this just random luck or are there real proven strategies? im honestly confused cause the 'experts' make it sound so simple but in reality its a nightmare to figure out what actually works. anyone got a legit method or is it just guesswork?