Yo, so I was messing around with my landing pages and just swapped out the headline for a more direct benefit kinda angle. Like instead of just saying 'Get your free trial', I added 'Save hundreds on your first order'. Cranked up the headline with a clearer value prop and bam, CR shot up like 15%. Also, made sure the CTA was more prominent and the page loads faster. Little things, but they add up. Ever played around with your landing pages for better CR?