So everyone and their dog swears by the skyscraper method like it's some kind of magic bullet. Build a better piece of content, outrank, rinse and repeat. Sure, if you want to be that guy who still thinks content is king while the SERPs have moved on. I'm curious if anyone's actually seen real results lately or if it's just another shiny object in the link building carnival. Feels like a relic from the SEO dark ages, but maybe I'm missing something, does it still work or just a nice story to tell clients?