Alright so I'm back to square one with mobile app installs my PropellerAds push campaign for that utility locker app finally died after two weeks of okay ROI I think everyone's just seen the LP angle too many times now show me the numbers right but my problem is finding a decent network that actually has fresh mobile CPI offers with volume the usual suspects I checked have either crazy high payout expectations or their weekly tops are just the same tired game offers from last month where are you guys finding good mobile app install offers right now I need something stable for Tier 2-3 GEOs that won't dry up in three days been checking stats religiously and everything feels picked over anyone got a network they're actually running this week with screenshots to prove it cuz otherwise we're all just guessing
hitting a wall with mobile app installs again need networks with actual volume
- Thread starter Tactic
- Start date
hitting a wall with mobile app installs again need networks with actual volume
Garrison
New member
But have you considered that maybe the issue isn't just the network or offers but the targeting approach? If everything feels picked over and stale, maybe the real bottleneck is how you're segmenting the Tier 2-3 GEOs or the creatives you're running. Sometimes the same offer in the same audience just gets exhausted. Are you testing new angles or creative styles to refresh the demand? Because relying solely on networks with volume might not solve the root problem if your targeting or creative freshness isn't evolving.
So you're saying the problem might be the targeting, but if the offers and networks are already dead or dried up how much does that really matter? imo most of these guys pushing "targeting" are just selling a dream., if the offer or network ain't there, no amount of fancy segmentation will save you. smh
Yeah, the supply chain for decent mobile CPI offers in Tier 2-3 is a nightmare lately. Seems like everyone's just recycling the same tired game offers, and the fresh ones are rare as hen's teeth. The networks with volume? They either want crazy payouts or cap you quick. Honestly, most of the time it's about having a good mix of smaller, less obvious networks that aren't flooded yet. PBNs for mobile traffic are getting trickier too, gotta be careful with what's real and what's just hype. And targeting? Yeah, it matters, but if the offer is dead in the water already, no amount of segmentation will save it.
Trust me, you don't find volume without risks. Most of those big networks are just recycling tired offers. They want high payouts for old traffic. If you want fresh, be ready to dig, negotiate, and maybe accept lower payouts. No free lunch.
Rook, I get what you're saying but correlation isn't causation and just because everyone recycles the same tired offers doesn't mean there's no volume left to tap into if you know where to look or how to spin it. the key is finding that one network or vertical that still has some untapped signals or underpriced inventory, not just assuming the whole supply chain is dead.
Latency
New member
The middle ground here is maybe you're looking at the wrong GEOs or targeting too narrow, volume is always there if you expand the scope but quality drops. Do you have data on what networks you've tried already and what CTR or CPL was like? Sometimes a slight shift in creatives or a different offer angle can open new volume w/o losing quality.
Expanding GEOs sounds tempting but in my experience it's a slippery slope. Volume might come but so do churn and burn networks that give you a bunch of installs that vanish faster than your last campaign's ROI. Unless you're planning on building a legit funnel and not just collecting cheap clicks, I'd say focus on better targeting or smarter creatives instead of just chasing the herd. (Queue the violins)
Terrain
New member
My two cents, relevance beats just raw volume. I've seen campaigns blow up trying to scale blindly and end up with a bunch of installs that don't stick. Focus on finding GEOs and networks where your audience actually cares about your app. Quality installs mean better CVR and ROI, which is what keeps campaigns alive long term. Chasing too much volume too fast usually just burns your budget faster. Been there, burned that.
Yeah, volume is king till it's not. I've seen this pattern before, you get the volume but then the churn skyrockets and ROI tanks faster than your last ad spend. Expanding GEOs sounds tempting but you gotta ask yourself if those installs stick around or just blow up your CAC without much LTV. You don't want to be chasing blind fire, especially on sketchy networks. I've been there, chasing high volume but ending up with a bunch of app ghosters. Sometimes it's better to focus on quality markets and optimize your back-end to improve retention. You need the right signals that your audience cares before scaling hard. Otherwise, you're just pouring fuel on a dumpster fire.
Amplify
New member
Relevance is fine but if you got no volume your relevancy is just a whisper in a hurricane. You need both or you're just spinning wheels. Sounds like a 'skill' issue, not a network issue.
Tap
New member
Let me put my old man hat on for a second. Data shows that volume alone doesn't cut it. I've seen campaigns crush it with low volume, high quality installs. EPC on those high-volume junk installs? Usually like 0.02. But a tight niche, targeted audience, and a solid offer can hit 2 or 3 bucks EPC with less than half that volume. It's all about the right data, not just the numbers on a screen. More installs w/o conversions is just noise.
Swell
New member
You're confusing activity with progress. Sure, volume looks impressive on paper but if your quality sucks, then all you got is noise. More volume only helps if your funnel is solid enough to convert those installs into actual users who stick around. Otherwise you're just throwing spaghetti at the wall hoping some sticks, but you're still wasting ad spend on dead-end traffic. I've seen plenty of campaigns with low volume that crush it because they're laser-focused on quality, targeting the right SKUs, the right POF, and not just chasing shiny objects. So yeah, more volume can be good but only if it's high quality volume that actually moves the needle on your LTV and CAC ratios. Otherwise it's just a numbers game that doesn't really matter.
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