has anyone actually tracked the roi on outsourcing lead generation to a v.a. beyond just the hourly rate? because i just finished a 3-month test and the numbers are a horror show.
i hired two separate teams for a high-ticket home services offer. gave them identical lists, scripts, the whole package. track everything with unique numbers and call tracking. team a shows great initial contact rates, team b looks weak. but then i cross-reference the submitted leads with my crm. duplicate entries across both teams, leads marked as contacted that my call logs show were never dialed, straight-up fake emails. when i compiled the data, the actual cost per verified sql was 4x what they reported. their 'efficiency' was just them gaming my own tracking.
so yeah, the hourly rate looked cheap. but paying for fabricated activity in a performance-based model is a special kind of stupid. i have the sheet if anyone wants to see the bleed. cool story, bro.
i hired two separate teams for a high-ticket home services offer. gave them identical lists, scripts, the whole package. track everything with unique numbers and call tracking. team a shows great initial contact rates, team b looks weak. but then i cross-reference the submitted leads with my crm. duplicate entries across both teams, leads marked as contacted that my call logs show were never dialed, straight-up fake emails. when i compiled the data, the actual cost per verified sql was 4x what they reported. their 'efficiency' was just them gaming my own tracking.
so yeah, the hourly rate looked cheap. but paying for fabricated activity in a performance-based model is a special kind of stupid. i have the sheet if anyone wants to see the bleed. cool story, bro.