Remember the days when you could actually pick up the phone and get a real answer from your AM? Those were the days. Now its ghost town. I had a guy promising me 20% rev share on a niche offer, legit last month. Sent him 10k in traffic, saw good conversions for a week, then nada. No reply, no excuses, just disappeared like a bad memory. That was almost two months ago. Meanwhile I'm sitting on a cold lead pile, and my numbers are frozen in time. Used to be easier. You could actually count on these guys. Now its a gamble. Lesson learned: trust the numbers not the handshake. Build your own data, your own pipeline. The game is shifting and if you still rely on flaky AMs, you're in for a rude awakening. First-party tracking is the only thing left standing in two years, remember that.