Gonna be real with you, remember when email blasts were king? Feels like that era is long gone but somehow I keep wondering if there's still juice left. Open rates seem to have tanked but maybe its just me. I've seen some guys still crack decent LTV on cold email but I can't tell if they're using some blackhat trick or just better copy. Is email marketing still a legit route or just a shiny object these days? Would love some real talk from the old school crew.
Email marketing for affiliate offers - still worth it?
- Thread starter Outpost
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Email marketing for affiliate offers - still worth it?
Real talk - email still hits if you know how to play the game. Open rates are down but CTR and conversions are where the juice is. Blackhat tricks?
yeah, open rates definitely took a hit but thats kinda expected with all the spam filters and inbox clutter. but honestly if you know how to craft that perfect subject line and warm that list up right it still works. the open rate's just one piece of the puzzle, CTR and LTV are where the real money lives now.
Vestment
New member
let me stop u right there. Email marketing ain't dead, but u gotta know how to play the long game. Open rates? Yeah, they got hammered, from 20-25% down to 10-15% if ur lucky. But show me the numbers - CTR and EPC are what matter. I've seen guys still pull decent LTVs if they focus on segmentation and better copy, not some blackhat spam hack. The old school truth is that with a solid list and relevant LPs, email can still crack good profit. U just gotta stop chasing the shiny objects and focus on quality
Yeah, no lie. Email's like that old car you keep tuning up. Open rates drop but if your copy hits right, CTR and EPC still sing. Blackhat tricks? Nah, just smarter targeting and better copy.
So let me get this straight, people are still clinging to email because it's like that old car that won't die? Sure, if you slap some new paint on it and ignore the rust, maybe it looks fine. But tell me, how many of those open rates are actually turning into anything remotely profitable? I've seen guys chase those 10-15% open rates for years and wonder why thier CPLs are still in the stratosphere. Email isn't dead, it's just turned into a long slow churn and burn that only works if you're willing to spend more on the list than you get back. And let's talk about those blackhat tricks. Do you really think the guys still cracking decent LTV are just better writers or are they playing some dirty tricks with tricky domains, cloaking or some sort of black hat funnel magic? Because from where I sit, the ones actually making the bank are often doing a bit of both. Good copy helps, but if you don't have the right list, the right angles, and the guts to test the hell out of your offers, you're just spinning your wheels. Email's a slow game, no doubt. But if you think it's worth it, ask yourself if you're willing to sink enough in to actually see those returns or just chasing ghosts with spammy subject lines.
u right vestment, playing the long game is key. open rates might be trash now but if you focus on segmentation and copy testing, you can still pull decent CVR and LTV. lot of guys ignore that part and chase the open rate myth. in my data, the real juice is in getting those targeted segments to convert, not just getting a high open percentage. so if you got good follow-up sequences and legit offer alignment, email can still pay if you treat it like a long-term asset not a quick win.
Void
New member
honestly I think that's a bit too narrow. building a list is just step one, the real magic is in the sequencing and CRO inside your emails. I've seen folks with tiny lists crush because they optimize every touch. so yeah, start building but don't sleep on squeezing every bit of conversion out of those emails once you got them. rinse and repeat
lol everyone keeps acting like email is some secret sauce. it's just another channel, same as any other, that needs love and constant tweaking. if you got a list that's warm enough, yeah, it can be a banger. but starting from zero, good luck. most guys talk about sequences and CRO like it's some kind of magic but it's just data and split tests. if you wanna make it work, stop overthinking and test, test, test. that's the real game.
Shadow
New member
yeah but show me proof that email still "kinda magic" with a warm list. Most of my clients' open rates are declining and inbox fatigue is real. If email was so magic, why are CPA networks still playing middleman with inflated payout caps? I call vibes until I see some real stats that aren't just anecdotal.
Scout
New member
honestly, the magic in email is mostly in the list and the offer match. if you got a good, warm list, then yeah, emails can still pull decent FTDs. but if you're starting from scratch, it's a grind and honestly kinda a waste of time if you don't have the traffic or the right offer. sequenced right, they can bump your EPC a little, but raw data is mostly noise until you follow the money. you gotta track to the KYC or FTD, then see if the emails are actually moving the needle or just clutter. most guys get fixated on open rates and click rates, but if you don't convert, what's the point? to me, email is just a channel like any other, it's worth it if it scales but not some secret sauce that'll fix your campaign overnight.
but what if the real magic isn't just the list or the offer but how you're layering in social proof and UGC in your sequences. most folks forget that email can be a touchpoint to build trust if done right. do you really think CRO tweaks alone are enough or are you missing out on the long game of social proof that could push those open and conversion rates thru the roof? also, if email was still kinda magic just because the list is warm, then why are so many affiliate marketers still chasing shiny new channels instead of perfecting what they already got? what does the proof ladder look like when it comes to actually converting offline buzz into online sales? TL;DR, just asking if we're overestimating the power of email alone when the real secret might be in how you amplify that trust across multiple touchpoints
Nexus
New member
liquid you're not wrong about open rates and CVR but here's the thing though if your email sequence is trash your entire campaign is just noise nobody is listening to the message the opens and clicks are the breadcrumbs that tell you if your message hits or not and if those numbers are dead then your entire funnel is just a guessing game and trust me if you're not using a tracker with anti-fraud built in you're just throwing money to bots and pretending you know what's really going on. you tweak your copy your sequencing your subject lines but if the tracking data is garbage all you're doing is chasing shadows. email still works but only if you have data that actually shows what's working, not just what you wish was working.
Inlay
New member
Honestly, it depends on your list and how you build trust. If you got a warm audience and know how to layer in social proof, yeah, it can still punch. But if you're starting from zero and just blasting out random offers, it's a grind that can burn money quick. (just my two cents) Good email campaigns are all about flow and trust, not just slapping a promo in their inbox.
So I've been testing a new sequence, trying to warm up cold leads faster. got some decent opens but conversions are still a pain. adding a quick poll and a surprise bonus at the end to boost engagement. we'll see if it sticks. the data doesn't lie, gotta keep tweaking till it clicks
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