ok so remember last month when i was ranting about those confusing sweeps payout labels and amazon's weird click ghosting? well, i got frustrated and dumped that traffic into an old email list i had for a health cpa offer. didnt expect much. just checked the stats after 30 days. if you aren't tracking every link placement with your own custom spreadsheet, you're just guessing. my sheet shows a 3x higher epc than any push or native campaign i ran this quarter. the secret wasn't the copy, it was the sequencing. sent three emails over two weeks, each one just a link to a different LP for the same offer. no fancy automation, just scheduled in gmail. lmao. seriously, show me the numbers from your email campaigns. im betting they're better than you think. feels like everyone forgot about plain text emails.