so i finally got tired of the usual crappy CR and decided to throw a different page up just to see if it's me or the traffic. lo and behold, the bounce rate dropped like 30 percent overnight and conversions doubled. not sure what kind of sorcery that is but i'll take it. been testing for months with little results and suddenly this one tweaks the headline and boom, gold. guess all those hours tweaking offers and keywords matter less than a decent landing page. who knew, right? feeling kinda smug now but also smh at myself for not trying this sooner. happy to share if anyone wants my "secret" but tbh it's just common sense with a sprinkle of luck. 