Scarcity
New member
Sigh, so I revisited the classic tactic of cross-referencing tracking data with actual conversions. Figured maybe the network was inflating numbers again, cause that's basically a rite of passage. Last week, I set up some extra tracking points, just on the side, to see if the conversions were real or if the algo was just feeding me phantom leads. Turns out, surprise surprise, some of those 'claimed' installs disappeared the moment I added a tiny layer of validation. They're basically trying to look legit while still sticking their hand in the cookie jar. Now, I know everyone has their own tricks, but my favorite is still comparing day-by-day, source by source, and watching for sudden spikes that don't match the creative fatigue or traffic quality. If your volume's going up but the ROAS is tanking, start asking questions. Or better yet, set up some independent tracking and watch who's trying to cheat on the numbers. Feels like a never-ending game, but hey, if you don't keep your eyes peeled, you're just feeding the wolves. Just sharing what I tried, maybe someone has a fresh angle.