Hey guys so I just started messing with link building and I keep hearing about broken link strategy but honestly it sounds kinda complicated. Like you find dead links on other sites, then replace them with your own stuff right? But how do you find those broken links? Do you just use tools or do it manually? And then what about outreach? Do you email the site owner or just comment? Also I heard some people do PBNs for this but isn't that risky? I mean I wanna get backlinks but I don't wanna get penalized or flagged as spam. It's all kinda confusing and I'm not sure if I'm missing some step or if I should just forget it altogether lol. Anyone wanna break it down for a newbie?