So I've been fiddling with local SEO stuff and I gotta say I'm pretty skeptical about all the hype around certain link building tactics for small businesses. Everyone's saying get local citations, local blogs, whatever, but the before and after? I swear it's like watching a magic show that never quite materializes. I mean, I've tried guest posting on some local sites and then paired that with some outreach, but the results? Mostly flatlined, no real lift. Meanwhile, some guys swear that just dropping a few PBN links and doing a bit of spammy citation work boosts the local pack like crazy. Makes me wonder if it's all just smoke and mirrors or if I'm missing a step. Anyone actually got some fresh, honest results that show the difference these tactics really make for local rankings? Or is the math just not mathing and I should stick to traditional signals?