So I tried the broken link thing for a site and honestly? no idea if I did it right. found some dead links, replaced a few with my content, but no bump in rankings or traffic. before I was all 'this is easy, just find dead links, replace with your stuff' but now? feels way more complex. is it just luck? or do I need a secret sauce? I checked some tools, but it's a mess trying to figure out if my outreach is even hitting the right people. anyone got a clear before and after story that actually worked? or am I just wasting my time chasing ghosts?