Alright, just gotta brag a little. Been running TikTok ads for the last couple of weeks and I stumbled onto a killer targeting hack that's actually working - finally. Dropped my CPAs by like 30% over what I was seeing on FB and Google, and the ROI is nuts. Honestly thought TikTok was a joke, but now? Man, it's the real deal if you get the angles right. I've been testing different creatives and placement tweaks, and this thing just keeps performing. Crazy thing is I didn't even bother with broad targeting, went super niche with interest layers and boom - conversions shot up. Anyone else feeling the same or is TikTok just my lucky streak? Or is it finally worth doubling down on?