Jumping in late here but I just had to vent about this sweepstakes offers thing. Thought I was onto something with the CPL, right? Usually pays better per lead, so I thought I'd scale it. Ran a campaign, decent CTR, good landing pages. Numbers looked promising. But after a week, I was short of my expected LTV, almost half of what I thought I'd get. Turns out, the leads were fake, the traffic was bots, or just plain bad traffic from some shady source. Paid out on the CPA, but then the scam unfolded fast. So I switched to SOI offers, thinking more control, less fraud risk, right? Nope. Same story. My conversion rate tanked and the actual payouts? So unreliable. Plus, the quality was worse than CPL, I'm talking almost no real entries. Now, everyone says DOI is the way, 'only pay for confirmed deposits,' blah blah. Gave it a shot. Results? Same, if not worse. Fraud was still rampant, and tracking? A nightmare. Ended up losing more than I wanted. Honestly, the biggest lesson I learned - not all offers are worth the gamble, and with sweepstakes, I question the ethics or at least the legitimacy. Better do some real vetting and ethical GEO-targeting before throwing money into these. Just my two cents, but I feel like the entire sweepstakes category is turning into a scamfest and not enough folks are calling it out.