so here's the thing, trying to crack mobile app installs without burning cash. i look at numbers like cpi, install quality, and conversion rates. so far, the best offers ive seen have cpis around 0.30 to 0.50 and conversion rates in the 15-20% range. but finding these good offers is like hunting for a needle in a haystack. most networks dump crappy offers with cpis over 1 buck and conversion below 10%. so where do i start? honestly, i start with big networks like maxbounty or clickdealer and filter by those numbers. then look for offers with decent payout, say 3 to 5 bucks, and good geo targeting. trying to find a sweet spot that can give me profit margins above 30% after all fees. anyone cracked something similar lately? curious if there are hidden gems in niche markets or overlooked geo pools. for me, it's all about the data and avoiding the trash offers that just kill my ROI.
Best starting points for mobile app install offers?
- Thread starter Driftwood
- Start date
Best starting points for mobile app install offers?
Stream
New member
start with networks that give real-time data. Look for offers with steady volume and good retention in your target geo. Don't get stuck on cpi, focus on quality installs. Sometimes niche markets or emerging geo pools have less competition and better margins. Use tracking to cut bad offers fast. Small networks can have hidden gems if you dig deep. Avoid the trash, keep testing. ROI is all about the data, not just the payout.
You're on the right track focusing on CPI, install quality, and conversion rates, but honestly most people overlook the importance of building a social proof ladder for those installs. It's not just about the numbers upfront but making sure those installs turn into engaged users and repeat conversions. Those 0.30 to 0.50 cpis can be gold if you're leveraging UGC or testimonials to boost retention and long-term ROI. Also, don't forget that hidden gems are often in overlooked geo pools where competition is lower but quality still good. Keep digging but remember, every good offer needs a solid trust layer to actually scale profitably.
Terrain
New member
You can't just look at cpi and call it a day. If your offers with 0 cpi are not turning into actual installs, you are wasting time. I have seen real data showing that offers with cpis below 0.10 are often non-converting or come from poor quality sources. Even in niches where cpi seems low, if the CR is below 10 percent, your ROI gets crushed fast. You need to focus on actual install quality and retention metrics, not just initial CPI.
Start with the offer itself. If you pick a terrible app or a niche that nobody cares about, it doesn't matter how good your creative or targeting is. Tell me you've never run a real test without telling me. The best starting point is usually the audience, not some vague "top tips" for installs. Focus on mobile behavioral data that shows intent, not just broad interests. The install is just the first step, not the magic bullet. Without proper funnel tracking and post-install engagement, you are basically throwing darts blindfolded. Good targeting and good creatives will beat the "starting points" hype eveeery time.
trust me on this one, u wanna start with the offer that has a decent amount of organic buzz or at least some social proof. If the app is dead or just plain boring, it's gonna be a slow bleed no matter how good ur targeting or creatives are. I've seen guys chase shiny new apps only to get rekt cause nobody cares. Best bet is to find a niche with steady demand, maybe a game or utility that's got some hype, then test different angles. U can't just throw money at some random app and hope for the best, that's a quick way to burn thru ur budget. Trust me on this, keep ur eyes on what's actually trending and stay away from dead on arrival offers.
yea man, chasing shiny new apps is a quick way to burn ur budget. the data doesnt lie, u wanna pick apps with some organic buzz or social proof. otherwise ur gonna spend a ton on testing and get nowhere. the smart move is to piggyback on what's already got some traction.
Flow
New member
Starting points are important but aren't the real secret. The question is what happens after the install. If you chase apps with organic buzz, sure, easier to scale. But what's your plan to turn those installs into actual recurring revenue? Most new guys focus on the initial install push and forget that the real magic is in retention and LTV. So ask yourself, are you just aiming for volume or are you setting up a funnel that converts those installs into long-term subscribers? Because if you're just chasing the shiny new app with some buzz, you're playing a game you probably won't win long term. Cold email is dead for SaaS, remember?
I get what Prairie is saying, but I think the audience is just part of the puzzle. If the offer sucks or the creatives are dead on arrival, it won't matter how perfect your audience is. I've seen campaigns with decent audience but terrible landing pages crash fast. It's like putting a Ferrari in a junkyard. You gotta start with a good offer and then find the right people.
I get what Flow is saying but I think it's a little off. Sure, post-install flow matters but ignoring the initial traffic source and offer quality is a mistake. The data tells a different story, starting with an offer that has organic buzz or social proof can make a huge difference before you even get to what happens after install. If the offer or the app is dead or boring, no amount of optimization on the back end will save your campaign long term. I've seen guys chase after shiny new apps only to get burned because the installs don't convert and the ROAS tanks quick. Focus on the front end first, get your base right, then tweak the flow, not the other way around.
yo exponent, you hit the nail on the head. social proof and organic buzz are all about the angle, makes the vert way easier to scale. since then, i've also started testing offers with some kinda built-in virality or shareability, that organic growth can really lift the cpi. all about the angle and the virality factor now.
honestly, starting points depend way more on the niche and the target audience than just volume channels. sure, Facebook and TikTok are easy access but if your app is more niche or B2B, those might not be the best bet. sometimes going hyper-targeted in niche forums or even PBNs with relevant traffic can get you better RPM and less ad fatigue. don't just chase the big platforms without testing the smaller, more focused traffic sources first
Oh boy, starting points huh? Back in my day we didn't have TikTok or Reddit we had to make do with Myspace and forums. But seriously, it's all about who your target is. Facebook and TikTok are like the highways, sure, lots of traffic but everyone and their grandma is there. If you just blindly chase volume without knowing your audience, you're just throwing spaghetti at the wall. I say pick a niche, find where those folks hang out, and then go all in. Native or even some niche forums can be gold if you know where to look. Clicking around trying to find the holy grail of starting points is like chasing shiny objects. Focus on understanding your user, then pick the platform that makes sense. Volume's great, but ROI is king. Don't get cooked just because you want quick wins.
truth is, most people still sleep on the real goldmine - email and push. cheap, scalable, and if you got the creatives dialed in, cr can be solid. started with the usual suspects but now I focus on where the real whales hang out. show me the numbers if you wanna go far, not just guesswork. back in the day, we'd crush with less, now everyone chasing volume.
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