Honestly, holiday offers are like a box of chocolates, you never know what's gonna crush it till you test. Sure, gift cards, travel, and event tickets do well if you hit the right audience, but the truth is every season is different. Dating and sweepstakes are pretty played out now, so if you're betting on saturation to kill your ROI you might want to rethink that. Traffic source diversification isn't a strategy, it's a survival skill at this point. If you're just starting, focus on volume and decent conversions, but don't forget to check your landing pages. Without good offers or a decent CVR, all the impressions in the world won't save you. Just don't get caught up in the hype, test, optimize and keep an eye on the numbers.