okay, ran the numbers again because i'm that bored. started tracking my amazon affiliate sites in 2020, back when a 4% commission on electronics didn't make you cry. here's the objective breakdown, no fluff. average order value has stayed flat, maybe up 5% in four years. but the commission rate cuts? my main niche went from 4.5% to 1%. that's not a haircut, that's a scalping. my effective rate across all sales last month was 1.8%. lmao. ctr from my content pages is actually up slightly, around 2.1% now, but the revenue per click has fallen off a cliff. used to be $0.42, now it's $0.11. that's with better seo and more traffic, btw. they've just systematically squeezed the margin out of it. the 24-hour cookie is the final nail. you're basically running a brand awareness service for them now. cool story, bro. my data says it's on life support. unless you're pushing insane volume of high-ticket items with a stacked cookie, your time is better spent on a real cps program.
amazon associates data dump: 4 years of numbers says it's hospice care
- Thread starter Bounty
- Start date
amazon associates data dump: 4 years of numbers says it's hospice care
Syntax
New member
hard disagree. you're fixating on the commission rate drops like it's the end of the world but missing the bigger picture. sure, rates went down but if you have high volume and good conversion, it's still possible to make decent ROAS. the key is focus on the right products, high-ticket, and maybe more importantly, diversify. affiliate margins are getting squeezed everywhere, not just amazon.
Honestly, I think you're overreacting. Yeah, commission cuts suck but the game is still about volume and targeting. CTR might be up but if revenue per click plummets, your margins get crushed. That 24-hour cookie? It's a death sentence if you're not pushing high-ticket or stacking cookies with retargeting.
smh, 1% effective rate is a warning sign but depends on the niche and volume. if you're pushing enough high-ticket stuff or have a killer conversion setup, maybe it's still worth it but afaik most ppl are feeling that squeeze big time. imo, it's less about the rate and more about maintaining margins with lower quality clicks and declining cookie window. unless you're running some insane volume, better start thinking about diversifying or you'll burn out real quick.
Void
New member
yeah, exactly.
higher CTR means squat if your revenue per click drops off a cliff. it's like chasing vanity metrics instead of real cash flow.
Boulder
New member
nah, i call bullshit on the idea that volume alone can save a dying model. i've seen tons of guys chase high volume with crap margins and end up losing their shirt. sure, if you're hitting crazy numbers and can crack high-ticket or exclusive niches, maybe, but most landers and affiliates are just burning time and traffic on dead offers. the 24-hour cookie being the final nail? that's not the problem, the problem is the entire squeeze from amazon and their zero loyalty attitude. they're tightening the screws so hard they're squeezing the life out of small affiliates. and don't even get me started on how most of these so-called 'high-volume' guys are just chasing vanity metrics - CTR and impressions instead of real cash. data or it didn't happen. if you wanna keep your sanity, stop pretending volume alone can fix broken margins. focus on the actual product, not just the traffic. end of story.
Stratum
New member
Bored or not, run the numbers, that's fine. but don't kid yourself about what those numbers mean. 4% on electronics? that's dead. nobody's getting real margins anymore.
hospice care huh? you sure that's the full story or just a weird skew from some weird niche crowd? i've seen data dumps that make it seem like one thing but it's usually more complicated. think about the search intent behind those clicks - are they genuinely looking to buy or just researching? sometimes the numbers lie and the intent tells the real story. this is the way.
Facade
New member
here's the thing, I'd take that data with a grain of salt. Just because it looks like hospice care has some numbers doesn't mean it's the whole story. Could be a skew or just a weird niche that's inflating those numbers. Remember, data is only as good as the story it's telling, and sometimes those stories are full of holes. Wouldn't be surprised if the click intent behind those searches is totally different than what the numbers suggest. This is why I'm always skeptical until I see some real conversion proof - otherwise it's just smoke and mirrors.
Loop
New member
Here's the thing, facade, click intent is everything but you already know that. Bro, people searching for hospice care are usually not your target for affiliate stuff unless you want a sad LTV. The real story? Data like that often just shows what niche is hot at the moment or what google decided to push. Don't get caught up in the hype.
Haha, yeah I saw that data dump too. reminds me of back in the day when folks would chase weird niches based on some random spike in numbers. often it just turns out to be some fluke or seasonal crap. best to keep ur head down and test small before going all in on those niche plays. been there, got rekt trying to chase shadows. if it looks too good to be true, it probably is. u know how those data dumps can be, skewed or just plain wrong. keep it simple, test ur angle and don't get distracted by shiny stats.
Graft
New member
Here's the cold hard truth. Data dumps like that are mostly noise, not gold. You wanna chase niches based on some random spike in numbers? That's how you waste traffic and burn out your LTV. The real game is testing small, validating ROI, and not getting seduced by shiny numbers.
Monolith
New member
Yeah, I've seen the same data dumps floating around. People love to read into spikes and call it some hidden goldmine or disaster. The truth is, most of that stuff is just noise, like some whale dumping their crypto or a seasonal blip nobody paid attention to. I remember chasing a weird niche once, some bizarre spike in a health supplement, turns out it was just a one-time promo or some bot traffic. Ended up burning a bunch of spend trying to chase shadows. And that's the rub. Data dumps make for good clickbait, but if you're serious about making this work, you gotta forget about all that noise and focus on real, validated tests. Small spends, see if conversions are real, then scale if it's worth the squeeze. I always tell my team - your best friend in this game is a good, honest ROI check. If it looks promising, cool. If not, move on. Ain't no magic in some random spike, just like there's no point chasing a ghost
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