look, everyone's saying it's dying. i ran a test. built a proper niche site, good content, decent backlinks from my network. spent about two grand on the content and links over three months. for what? a grand total of $87 in commissions after the 3-month sandbox. that's a 4% return on spend, lmao. and half of those were from one lucky day. the clickthrough rates from my articles are pathetic, like 0.3%. the cookie duration is a joke now. i see the numbers. the cpm from my display ad stack on the same traffic is literally higher. unless you're pushing insane volume with a brand or something, the juice isn't worth the squeeze anymore. they've squeezed the rates and tightened the rules so much it's just not a viable primary model. maybe as a tiny add-on. but as a campaign focus? show me the numbers that prove otherwise.