Alright so just torched another four figures testing dating offers cuz I needed a quick answer and let me tell you the difference is wild, been running them on push in a cheap Tier 2 geo for the past three weeks. First one was that mainstream white label dating smartlink from the big network, payout was like $1.20 per reg, my EPCS were trash, like $0.80 on a good day, CR was below 1% after sending 50k clicks, basically just burning money, the angle was too generic and the LPs they provide are from 2018 I swear. The second one was a niche adult dating offer from a smaller network, payout is $2.50 per first deposit, way harder conversion right, but the EPC is sitting at $1.90 and the CR is actually 1.5% after I swapped to my own pre-lander, the key was using a specific life stage angle not just 'meet singles', it took a week to optimize but it's finally in the green, if you're impatient like me just skip the smartlinks and go for the higher payout with a custom angle, the numbers don't lie.