Alright so been running the numbers on this all morning because my current push campaigns are basically printing monopoly money with how thin the margins have gotten. Option A is keep scaling what works, buying more traffic for the same three nutra offers that convert but you're capped by network approval cycles and payout caps. Option B is taking that budget and building your own simple digital product, think ebook or basic SaaS tool. The immediate downside is zero CR data to start from, you're guessing on landing pages and have no affiliate manager to yell at when it flops. But here's the thing if you look at it long term, like six months out, the cost per acquisition on your own product can be way lower because you cut out the middleman commission. My back of the napkin math shows after an initial two month testing burn of maybe a grand, your profit per user could be double compared to running an affiliate offer paying $1.50 a lead just make sure your monthly churn isn't insane. the real headache is support though which nobody talks about scaling affiliates you just forward complaints to the network email selling your own crap means dealing with refund requests yourself so subtract like 10 hours a week from your campaign optimization time its not a pure roi play