Nexus
New member
Alright so I finally have enough data to stop just having a feeling about this and actually call it a pattern, I've been running our own outreach plus helping a client in the B2B SaaS space use both HARO and Connectively for the last nine months, we treated it like a media buy tracking every single pitch response and placement with UTM tags and a dedicated conversion event in the tracker and the numbers are just weird, they don't add up the way people say they do. Let me break it down, we sent just over 700 pitches across both platforms, 80% were hyper-tailored with a unique angle and a solid data point from the client's own analytics, we got 48 responses which is a decent response rate around 7% but here's where it gets weird, of those 48 responses only 12 turned into actual live links, so your pitch-to-link CR is sitting under 2% and the kicker is that the 'authority' of the placements is all over the map, we used Ahrefs DR and SEMrush's Authority Score on the domains that actually linked back and the distribution is a flat line, there's no correlation between the effort of the pitch and the authority of the site that picks it up, we got a link from a DR 92 news site from a two-line pitch we almost didn't send and spent three hours crafting a perfect data-driven response for a finance blog that ghosted us. So this is where I'm at with it, HARO and Connectively feel less like a scalable link building channel and more like a brand awareness play with a random link lottery attached, the time investment per acquired link is massive if you're doing it right, but if you treat it as a side activity for your content team to just answer questions in their expertise without expecting a specific ROI on each pitch then the occasional high authority link is a nice bonus, it's not a strategy you can reliably forecast in a media plan, the data is too chaotic and the inputs don't predict the outputs which for someone like me who lives in trackers and postbacks is frustrating as hell. The question I keep coming back to is are we measuring this wrong, is the value not in the direct link equity but in the referral traffic and the branding bump that a mention brings, because if you're just looking at the backlink in your Ahrefs panel for a DR boost this whole process feels like a terribly inefficient PBN, what's your take have you found a way to make the data from these services make sense or is it just an SEO tax we pay hoping for a lucky break.