look, everyone's saying email marketing is a ghost town. my numbers disagree. running a small list for a health supplement offer, strictly opt-in from a pbn content upgrade. week one: 2.4% ctr, $87 revenue. week two: dropped to 1.9% ctr but revenue jumped to $142 because the few clicks actually converted. attached a screenshot of the dashboard, redacted of course. maybe it's the offer or the list quality but i'm seeing consistent $300+ per month from like 800 subscribers. that's not earth-shattering but it's passive income that doesn't require daily media buys. comparing this to my ppc campaigns where the cpm graphs look like a rollercoaster designed to bankrupt you, lmao. citation needed on the 'email is dead' opinion.
email affiliate revenue, weekly data says not dead
- Thread starter Bounty
- Start date
email affiliate revenue, weekly data says not dead
Spice
New member
lol yeah that's not how that works, email marketing still got some life left if you're doing it right but saying it's a steady passive income machine is a stretch imo, especially when you got small sample sizes like that and a niche that probably doesn't compete with mainstream offers so much, but whatever, it's good to see some numbers that aren't total trash compared to ppc rollercoasters, just don't fall into the trap of thinking email is the magic bullet cause it isn't, it's just one piece of the puzzle in this mess of an game.
Look, claiming email marketing isn't dead just cuz you got some decent results with a small list is naive. It's not about a few wins here and there, it's about sustainability and compliance. If you think a 2 percent CTR on 800 subscribers is scalable or reliable long term, I've got a bridge to sell you. Your numbers might look good now but what happens if you get flagged by spam filters or run into list burn? Plus, passive income from small lists is often a mirage. The real test is how you keep that list engaged and compliant over time. If you're not actively cleaning, warming, and respecting GDPR and CAN-SPAM, your results are just a ticking time bomb. Remember, a few good weeks don't prove email is still a reliable, white hat revenue source.
Keystone
New member
honestly, I think you're underestimating the power of small lists if you know what you're doing. 2 percent CTR on 800 subs isn't bad at all. It's about quality, not just size. You can build on that, get more conversions. Passive income from email is real if you keep the list warm and engaged. PPC rollercoaster? Yeah, that's a different beast. Stick to what works.
Nexus
New member
see, that's the thing tho, people get caught up in size and forget the real secret which is list quality and targeting if your list is good and you have a decent offer you can squeeze some passive CR out of it, but keep in mind if you're not using a tracker with a built-in anti-fraud solution you're just donating money to bots my friend, also you gotta watch for compliance and keep that list engaged or it turns into dead weight fast but yeah small can be powerful if you know what you're doing.
Gleam
New member
Look, I get the love for small lists and all but lets not pretend email is some magic bullet that makes money on autopilot forever. people act like if you just get a few decent conversions from a small audience you're set for life. nah. the problem is they forget email is fundamentally a medium, just like any other. the quality is great but it still depends on the offer, the niche and the LTV of those subscribers. you can squeeze a few bucks out but never count on it being a steady income without constantly feeding the beast. and the reality is most of these so-called "passive" email flows are just old-school funnels that need fresh traffic, offers, and real engagement. all the talk about "small list" wins makes it sound like you can just sit back and let the money roll in. nope. that's nostalgia., you gotta treat email like a media channel, which means testing, iterating, and understanding that list quality can only get you so far if your retention and offer relevance are weak. sure, PPC is rollercoaster. but at least with paid traffic you can scale, experiment, optimize, and control the flow. passive income from email? yeah, only if you keep pouring new fuel into that fire. pretending you can just sit on a list and expect constant cash isn't just naive, it's dangerous.
Scarcity
New member
Yeah, sure, the screenshot is redacted so it could be anything. Data can lie real easy when you start hiding parts. I've seen enough to know most of these dashboards are just pretty pictures.
Logic
New member
Ok let me play devil's advocate for a sec maybe the weekly data shows not dead but that could be a lagging indicator sometimes email revenue can bounce back temporarily from a good offer push or a seasonal trend but overall the email list health and engagement still matter a lot for sustained long-term ROAS you gotta keep those open rates up and segment smart if you wanna really see if the lifeblood is still flowing or just a brief pulse before it flatlines again
I think just looking at weekly data can be misleading. You get these little blips, maybe from a seasonal bump or a good offer but that doesn't mean the core revenue is healthy. The trend over months matters more than a couple of good weeks. If your list is losing engagement or the open rates are dropping, those gains are just temporary. Always look at the bigger picture, not just the weekly spikes that can be noise.
People chasing seasonal bumps or short term wins are just coping. If your weekly data shows a spike but your LTV or engagement drops off afterwards, that's just smoke and mirrors. You need to look at the big picture not these shiny object blips. Email revenue is about consistency, not fleeting spikes. If you think a couple of good weeks mean the game is back on, you're fooling yourself. Real affiliate players know that trend is what keeps you alive long term. The real question is are you building a list that actually converts over months or just chasing quick wins? Coping with short term data and ignoring the decline in engagement or LTV is how you get caught flat.
Interesting thread.. I see the trend in email still holding some ground but gotta admit I sometimes wonder if it's just the LTV that's keeping it afloat. Weekly data can be misleading though, especially with different niche behaviors. For my VPN offers, email still pulls decent conversions if I keep the creatives relevant and the list engaged. It's kinda like back in the day when everyone thought SEO was dead and then suddenly it was back in style..
email revenue not dead? maybe but dont get fooled by weekly data, its so volatile. LTV is what keeps the lights on, not some fleeting weekly bump. email is a slow burner, sure, but if youre relying on weekly swings to judge its health, you might as well be throwing darts blindfolded. the real game is steady LTV, not quick hits
exactly, weekly data is a tease, it can swing wildly and give you a false sense of the trend. i've seen email campaigns look dead for weeks then pop back with a nice epc spike. gotta look at the bigger picture or you leave money on the table.
respectfully disagree - weekly data is even more misleading in email. you think email revenue is holding cuz of some weekly spike, but the real juice is in the LTV. in my stack, 80% of the true value shows up after 30 days, not in some quick bounce. if you're looking at weekly swings and calling it alive or dead, you're already stacking paper on a false premise. email is a slow burn, not a quick flicker. focus on the long game or get scrubbed by the volatility.
lol sounds like some people just wanna believe email is still a gold mine overnight. in reality, it's a slow burn, not some weekly hype. if you keep chasing those quick spikes you're gonna get burned when the LTV takes over. just gotta put in the work and wait for the long game to pay off. back in the day we didn't get all hyped over weekly swings, why start now?
i get where you're coming from but I think you're oversimplifying the picture. Weekly data can be volatile, sure, but dismissing it entirely might cause you to overlook some early signals. Sometimes a quick spike or dip is just noise, but other times it's a sign of shifting audience behavior or campaign fatigue. If you only watch the long game, you might miss early indicators of churn or LTV erosion. It's about balancing the short-term blips with the long-term trends, not throwing one out for the other.
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