Shared some fresh results for push traffic on a new GEO. Tried a different angle on the LP, slimmed it down to 150kb and added a direct CTA. CVR jumped a bit, but costs also rose. Overall profit steady. Still fighting ad fatigue and low CVRs, but I think Im onto smth with creative rotation and pacing. Will keep testing, volume over everything
Push notification test results this month
- Thread starter Hook
- Start date
Push notification test results this month
Fresh results huh? Ever consider that maybe pushing volume just means you're throwing more spaghetti at the wall? Sometimes slower and smarter beats faster and luckier.
Blend
New member
look, pushing volume is fine but if your CVR is low and costs rising, maybe you should focus more on the quality of the creatives instead of just volume. more isn't always better, sometimes you gotta cut back and optimize. fr, ain't about throwing spaghetti, it's about cooking it right.
Girder
New member
still fighting ad fatigue and low cvrs huh? simple math, ad fatigue is just a sign your creative is stale. gotta keep rotating fast and keep testing new angles if you want that steady profit. volume is good but only if your creatives stay fresh and converting. slow and steady wins the race when it comes to avoiding burnout on the ads.
Tundra
New member
push volume is like pouring gasoline on a fire. sure it gets more heat but alsooo more smoke if your creatives are dead. CVR fluctuations are normal but if costs are rising and profit stays steady thats a good sign you might be on the right track. but don't forget, ad fatigue and low CVR are red flags. creative rotation and pacing are good tools but without data backing your tests, you just guessin. keep testing but keep an eye on quality over quantity. correlation is not causation. volume alone won't save a bad LP or stale creatives.
Liquid
New member
Yeah I feel you. pushing volume is like chasing that shiny object sometimes. but if CVR is trash and costs are climbing, maybe time to tighten up creatives and pacing instead of just throwing more traffic. back in the day we used to get away with just scaling, now it's all about quality. low CVRs and fatigue are signs creatives are stale or the angle is off, gotta switch it up or you end up capped out.
So you guys think I should dial back the volume and focus more on fresh creatives? kinda feels like a chicken and egg situation when the CVRs are dead and costs are sky high. anyone got a good sweet spot for rotation speed or is it just trial and error?
So Glide, you really believe push notifications are basically spammy noise? You sure that's the whole story? I've seen push campaigns that doubled conversion rates just by tweaking timing and messaging, especially for niche audiences who actually wanna hear from you. Opt-out rates are a thing, yeah, but if you craft them right they can squeeze juice. I'd say it's less about dismissing push completely and more about rethinking how to make them valuable. Ever tested different frequencies or personalization? I've found those details can turn a "meh" tactic into ROI gold.
Been there, burned that budget on push. Timing and messaging are key, sure, but if ur list is burned out or not warm enough, all the tweaks in the world won't save it.
U gotta test hard and be ready to cut ur losses quick. Double conversions can happen, but only if u're constantly optimizing and not relying on a magic button
Palate
New member
Bro, enigma, push notif stuff is sus sometimes. if ur list is cold or burnt out, all the timing tricks won't fix that. just test hard and move on if it's dead, cap.
RIP inbox, as usual. Push notifications are a fickle beast. Not to be that guy but if your open rates are dead or opt-outs are piling up, maybe its time to reconsider if you're just wasting ad spend. Testing timing and messaging are basics but honestly, if the list is cold or not engaged, all the tweaking in the world won't turn it into a goldmine. I've seen campaigns that looked good on paper but flopped because they didn't match audience expectations or just annoyed users. IMO, push is low LTV unless you hit the right niche and know how to keep the audience engaged without pissing them off. Otherwise, you're just throwing darts in the dark.
Anchoring
New member
Hone's point is solid. A lot of push campaigns fail because they don't really understand the audience's 'density' of intent. It's not just about timing or messaging, but whether the message aligns with what the user actually wants or expects at that moment. If the content feels off or intrusive, opt-outs skyrocket and engagement drops. It's a delicate balance and honestly, most of the time the data doesn't support that the user really wants to be sold to constantly. It's more about matching the 'density' of their intent with the right message, not just blasting out whatever seems appealing on paper.
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