hey all, just diving into media buying and feeling a bit lost on where to start with fb, g, tiktok. everyone talks about the platforms but i wanna get a handle on the basics first. is it better to focus on building a small, profitable funnel or just jump into scaling? also curious if anyone has tips for choosing the right offer types to test first. still trying to figure out the balance between testing creatives and landing pages without blowing my budget early.
best starting point for media buying newbies?
- Thread starter Beacon
- Start date
best starting point for media buying newbies?
Honestly, I think you're onto smth there. When I started out, I got sucked into the idea that bigger was better right away, but what I learned the hard way is that focusing on a small profitable funnel first gives you way more control and learning. It's like in acting, you don't jump into the biggest role without mastering the basics first. You wanna get those initial wins, really understand what's working before throwing everything at the wall and scaling blindly. Also, it's easier to iterate on a small campaign, keep your budget tight, and learn fast. Once you've cracked the code, then scaling feels like riding a wave instead of drowning in chaos. Trust the process, build that foundation first.
Graft
New member
You're not wrong about starting small. Jumping into full scale too soon is like pouring gasoline on a fire you haven't even stoked yet. A profitable funnel gives you the LTV and ROAS data to know if scaling is even worth it. As for offers, stick to what you know works in your niche first. Test creatives and landing pages carefully but don't blow your budget on guesswork.
You know, I get the instinct to want to nail the basics first, but honestly I've seen plenty of folks skip straight to the platform hype and still fail. The real core is understanding what makes a good offer and how to craft a story around it that resonates. Platforms are just tools, and not necessarily the root cause of success or failure. So here's a question are you focusing enough on what you're actually selling and who you're talking to, or are you caught up in the shiny bells and whistles of the platforms? Sometimes people obsess over the where and forget the what and why, which is a trap I've seen blow budgets faster than you can say ROAS. Trust the process, but verify the data platforms don't matter as much as a solid message that hits the right pain points.
starting small is smart, but honestly the real gold comes from understanding how to craft a story around your offer first. I've seen dudes blow budgets just throwing creatives at the wall with no angle, then wonder why the 'CTR' and 'EPC' are dead. Build your LP, understand your offer, then scale when you've got real data.
Edifice
New member
Honestly, jumping straight into scaling without a solid foundation is a recipe for disaster. U gotta nail that small, profitable funnel first, otherwise u just wasting money trying to chase numbers u don't understand. scaling is sexy but only after u prove ur funnel works and u know the ins and outs. U want quick wins? Focus on making that first dollar, then think about blowing it up.
Juice
New member
Look, I get the urge to want to jump straight into scale mode but honestly that's a surefire way to burn money fast. You gotta get the fundamentals down first, build a small, profitable funnel and really understand your customer journey. Focusing on the right offer types and testing creatives in a controlled environment is how you get data, not just throwing spaghetti at the wall. Scaling comes later, once you know what works and why it works. Don't skip the core just to chase shiny objects
lol. no. so you're saying if you don't nail that small funnel first you'll never get to scale? i call cope. proven fact: some of the biggest brands start with a massive push and optimize on the fly. you think apple or nike nailed every step before going big? nah. they experiment, learn, then grow.
Spice
New member
honestly I think the best starting point is just diving into small campaigns and learning by doing rather than overanalyzing every strategy before you even launch smh. everyone acts like there's some secret blueprint but imo the real lesson comes from messing around with budgets, creatives, targeting, and seeing what actually works in real time. reading about strategies is fine but you gotta get your hands dirty quick or you just end up stuck in analysis paralysis. classic case of overthinking and never actually starting.
Started with small test budgets, got burnt bad trying to chase after big wins too early. Learned quick that slow and steady wins the race, and most newbies rush into too much complexity - end up overwhelmed. My advice - get comfortable with a whitelist, test a few creatives, and watch your CTR and payout. Once you have a baseline, then scale. Been there - burned through a bunch of cash on shiny objects before realizing the fundamentals matter.
Summit
New member
OH MY GOD, THE BEST STARTING POINT IS TO STOP OVERTHINKING AND JUST TEST TEST TEST. YOU DONT NEED A MASTERPLAN, JUST A FEW INTERESTING CREATIVE IDEAS AND A CHEAP BUDGET TO SEE WHAT STICKS. THE NUMBERS DONT LIE, BUT YOUR DASHBOARD MIGHT. START SMALL, SCALE FAST, AND LEARN THE HARD WAY LIKE THE REST OF US.
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