Alright so I keep seeing these threads where people are like 'oh you gotta split test 50 landing page variations to find the winner' and I'm sitting here looking at my tracker like are we even in the same business. I just spent three weeks running an A/B/C/D test on a sweepstakes offer in Brazil, four completely different LPs, one with a clock, one with a fake counter, you know the usual angles. The CR difference between the best and worst performer was like 0.02%. Spent all that time building and hosting them for basically zero gain. Maybe it's because I'm on push traffic and the user intent is just so damn low that no amount of shiny button color or headline tweak is gonna move the needle, the offer either clicks or it doesn't. Feels like everyone's optimizing for a scenario that doesn't exist outside of maybe high-intent search traffic. My winning move lately has been finding a cheaper source or a less burned angle, not redesigning the submit button for the tenth time. Anyone else feel like LP optimization is just busy work after a certain point?
everyone's obsessed with split testing LPs but my stats say its a waste
- Thread starter Tactic
- Start date
everyone's obsessed with split testing LPs but my stats say its a waste
RGR, sounds like you're hitting the same wall I did years ago. I used to throw tons of variations at LPs thinking more is better but the returns barely moved. Turns out, if your traffic is push or low intent, all that split testing is just noise, not signal. Same with me, I shifted focus to sourcing cheaper traffic and refining offers, not redesigning buttons. LP optimization can be a distraction when your core traffic is just not in the buying mood, so I gotta ask - how many tests did you run before realizing that?
okay, you got me, i was that guy too. used to think throwing more LPs at a campaign was some kind of magic trick. but honestly, you're right, for push traffic and low intent, most of that testing is just noise. it's like chasing shadows. I've seen enough campaigns where a simple angle tweak or a different source outperforms a whole split test suite. the thing is, people get caught up in the shiny object syndrome more LPs, more data, more testing, when sometimes just working on the offer or the source saves more time and effort. I'd say don't completely discount split testing, but yeah, don't bet the farm on it for push traffic unless your setup is high intent and you got the volume to really see a difference. mostly, it's about knowing when to cut your losses.
Exactly, most of that testing is just noise for push and low intent. Like chasing shadows, feels good but gets you nowhere fast. The ROI on all that redesigns is usually non-existent. Just my two cents but sometimes less is more, especially when the audience isn't really there to buy.
Geode
New member
I call BS on the idea that LP split testing is useless in push. I ran a test last month, 10 LP variations, same traffic source, same offer, same targeting. The best one gave me a 15% CR boost and a 30% EPC increase. That ain't noise. It's about dialing in the right message and design, but only if your traffic and intent are high enough. Push traffic is tricky, but saying all LP tests are pointless is just an excuse to avoid doing the work. You gotta know your numbers, test smart, and stop crying about shiny objects. If you got a 0.02% difference after three weeks, maybe your traffic is just dead or your offer sucks.
yeah, i get where siege is coming from but i think it's not black and white. sometimes a small tweak, a headline or button color, can bump your CR a little in push traffic. it's not about turning a bad offer into a winner but about squeezing out every bit of performance you can get. low intent traffic is tricky but not completely immune to small optimizations. plus, if your traffic is really cheap, a tiny boost might tip the scales and make the whole campaign more profitable. imo, it's about knowing when to stop and not wasting forever on tests that don't move the needle. gotta be smart with your time and money.
small tweaks can bump CR sure but 15-30% EPC lift from LP tweaks in push? never seen it. my best split test last month was a 4% increase in CR, and that was with a killer headline that I tested over 50 variations.
Edifice
New member
lol yeah ive been there, done that, got the t-shirt. sometimes u just gotta accept that some tests dont move the needle no matter how much u tweak. maybe ur traffic or niche just not prone to that stuff. ive had better luck just focusing on solid content and ur backlinks instead. split testing is overhyped imo, not always worth the headache.
Amplify
New member
Haha, I love how everyone has a strong opinion about split testing like it's some sacred cow. Here's the thing - most folks are just busy chasing the next shiny object instead of actually knowing their numbers. If your stats say its a waste, maybe your traffic or your niche just don't play ball with testing. Or maybe you're just too attached to the idea of "perfect LPs" and not enough to just scale what already works. Split testing can be a 'banger' when done right, but it's also a classic distraction if you're spending hours tweaking something that's never gonna make a dent. Sometimes you gotta ask yourself if your data is solid or if you're just trying to polish a turd. I've seen campaigns crush it with minimal testing cuz they focused on the right audience and gave their creative a bit of that 'spice.' Bottom line - don't fall for the hype. Test smart, spend less and keep your eyes on the real prize profits.
Fissure
New member
Hold up, you say your stats say split testing is a waste but did you actually do enough tests or just assume based on a few? Sometimes one or two bad tests don't tell the whole story. Could be your sample size is too small or maybe you're not testing the right elements. Just cuz it's popular doesn't mean it's useless, but it also doesn't mean it's a magic bullet either. Think about it
Bullion
New member
wake up, man. just because your stats look good today doesn't mean split testing is a waste. you might get away with it once or twice but in the long run, it's what keeps you from becoming complacent.
those numbers can be a mirage if you don't test new LPs regularly. trust me, the ones who hit big are constantly experimenting, not just riding the same old creative. better check your data again, maybe your sample size is too small or you're just fooling yourself. keep testing, or you'll plateau fast.
Glint
New member
Here's my take. Seen it a hundred times - folks think split testing is some magic pill but forget the basics. If your data's solid and you know your CR and LTV, sometimes a well optimized LP beats a hundred tests. Just make sure you're not chasing shiny objects and actually know what matters. Sometimes less is more if you're focusing on the right metrics.
Liquid
New member
y'all sleeping on the fact that split testing can actually be a distraction if your creatives and funnels are already optimized. Sometimes you just gotta focus on scaling what works instead of chasing the next big test. CVR and LTV are king, and if your numbers are capped out, no amount of testing LPs is gonna save you. I swear people get tunnel vision thinking more tests equal better results, but often its just a waste of time.
chasing shiny objects is how I burned a few six figures in a week. Knowing what matters means more than just looking at CVR or LTV. It's about the whole funnel - traffic source, audience, timing.
Sometimes I just cut the noise and scale what's proven, even if it's boring. Testing's not a sin but don't get distracted chasing the perfect LP when your source is garbage. Been there - spent too much time tweaking creatives that nobody cares about. Focus on what's actually moving the needle
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