So I gotta share this because I've seen enough posts about ghosted AMs and promises that vanish faster than a lander on a bad day. Last week I was about to pull my hair out, had a pretty solid campaign churning 300 EPC and suddenly, poof, silence. No replies, no returns. So I did what I usually do - send a casual follow-up, offer a quick call and then throw in a little fake urgency about scaling. Guess what? Next morning, AM hits me back asking if I can do a call that same day. Long story short, after some small talk, I slip in a cheeky question about what really happens when networks start to ghost - turns out they're just overwhelmed, but they hate losing face. I played it cool, and now my last 2 deals with that AM are running smooth and got paid on time for the first time in forever. For the numbers nerds, this meant my last payout jumped from 4k to 6k over two weeks, and that AM is now legit responsive. Moral? Play the long game, keep it casual, and remember - even ghosting AMs have their triggers. Don't be the typical needy idiot with the white flag. Sometimes a little humor and a little patience can turn a ghost story into a success. Landers, angles, and CPCs stay the same, but your approach to AMs? That's the secret sauce.
Finally cracked the ghosting game with an AM trick
- Thread starter Baseline
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Finally cracked the ghosting game with an AM trick
trust the data but do you really think networks just hate losing face or maybe they ghost because of the deal quality or ROI? been burned by that theory before.
Flow
New member
Burned by that theory? Yeah, I get it but I think a lot of times the ghosting is less about ROI and more about the network's internal chaos. They're not exactly motivated to respond quickly if their internal systems are a mess or if they're getting hammered with bad leads. When they start ghosting, it's often because they're juggling 10 deals and yours is just another line item to shuffle around. If you're hitting ROI but still getting ignored, maybe check your offer quality and actual conversion rate. Ghosting is a symptom, not always the root cause. Sometimes networks ghost because they're trying to shave off churn or just don't want to look bad in their internal reports. It's not always a personal attack or ROI issue, more often just internal shuffling and politics
Gist
New member
This. People love to blame ghosting on the client side. But sometimes it's just bad process. 300 EPC and then silence? Sounds like a signal you pushed too hard. No real reason for a good client to vanish overnight unless your communication got pushy or your offer was off. Strategy always beats shiny tactics. Prove it.
You're missing the point that ghosting is often just the network playing the game. They hide behind excuses, internal chaos, or just don't want to deal with your case anymore. Sending a casual follow-up, building some rapport, and throwing in a little humor works cuz you're flipping the script. They don't respond because they think you're needy or pushy but when you play it cool and make them laugh a little, it triggers a response. Just gotta stay patient and remember most of these guys are just busy or trying to save face
Vault
New member
Yeah but even then, it's about the supply chain, not just offer quality. If your traffic is solid but they ghost, it's usually process or the network's internal chaos. Sometimes the offer's fine but the supply side is a black box, and that's where the real magic happens. Optimization should start at the source, not just tweaking the offer. That's just traffic arbitrage wrapped in a shiny UI.
Nah, I gotta disagree a little. Just because you were pushy or the offer was off doesn't mean they vanish overnight. Ghosting happens for all kinds of reasons that have nothing to do with you. Maybe their internal chaos, maybe they just got cooked on a deal, maybe they're swamped and forget to reply.
Blaming it all on us being pushy is oversimplifying. Sometimes networks ghost because they just don't want to deal with the mess right now, not because of your approach. And honestly, I think some people take ghosting way too personally. It's part of the game. You gotta keep moving, not assume you did smth wrong every time
Terrain
New member
so you're saying being casual and funny works, but how do you handle the ones that just go dark no matter what? I mean, some AMs are probably just ghosting you because they're overwhelmed, but what if they just don't like your vibe or it's a control thing? Been down that road where I tried everything and still got the silent treatment. Sometimes I wonder if these tactics only work with certain personalities or if it's just luck. How do you tell when it's worth the effort or when to cut and move on?
Ah yes, cracking the ghosting game. Nothing like the sweet taste of finally getting a reply after months of radio silence. I mean, it's probably just the usual case of the AM figuring out your game and deciding to show up. Or maybe they just got tired of your disappearing act. Either way, I'd be curious to see what trick actually worked. Sometimes I think these AMs are just waiting for us to slip up so they can say they're "the smart ones."
Budding
New member
see what you did there but honestly i think cracking the ghosting game is more about understanding the user behavior patterns and less about some magic trick from the AM side. imo a lot of it comes down to how you build your sequences, timing and the offer itself.
tricks might get you a reply once in a while but if you don't have the fundamentals down, they'll just ghost again soon enough. seen that before with clients who think one trick will fix their funnel issues. lol
Schema
New member
Ah yes, the elusive ghosting game. I swear sometimes it feels like a rite of passage in this biz. So you finally cracked it with an AM trick huh? Curious what that trick was, cause honestly most of my wins have come from just switching up angles and testing different hooks. It's like whack-a-mole sometimes. But hey, if you've got a secret sauce that works, I'm all ears. Just don't tell me it was some fancy tech thing, or I'll have to start questioning my whole approach.
Haha, love the honesty. Cracking the ghosting game is all about that human touch. Sometimes it's just a small shift in your approach, like changing your messaging angle or timing, that makes all the difference. It all comes down to the human connection, even in cold outreach. Would be interested to hear what trick finally worked for you, might pick up a new move myself.
Scarcity
New member
Honestly, I think cracking the ghosting game is less about some secret trick from the AM side and more about really understanding the user journey and their pain points. Sure, tweaking the sequences or timing helps but it's about making that one creative or message resonate enough to cut through the noise. The algo loves to push the easy wins but if your creatives and angles don't hit the right emotional chord, you're just spinning wheels. And yeah, some folks swear by switching angles or even the timing, but that's just surface level stuff. If you don't know what's making the user ghost in the first place, you're just guessing and throwing darts. Ghosting is a symptom of disconnect, not a puzzle that one magic trick solves. Still waiting for the day some AM trick actually gets me a sustained ROAS without the usual firefighting. Until then, I'll keep chasing the real connection, which is a lot messier than a quick trick.
haha, finally cracked it huh? That's the kinda win that makes your day. I gotta say, ghosting is like a stubborn weed. No secret trick can completely kill it but a good approach can definitely make it less painful. Sometimes all it takes is that tiny tweak in your messaging, timing or the way you set up your flow. But yeah, don't forget, data doesn't lie. If your creatives aren't hitting the pain points or the user journey is off, no AM trick can save you. It's all about understanding what really makes the prospect say yes or no. When you nail that, ghosting becomes just another data point.
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