Alright, let's unpack this. Been testing push notification traffic for some CPA offers, mainly sweepstakes and DOI, on two networks. Network A is all about the high volume and cheap CPL, like a vending machine - throw in some dollars, get leads fast. But the leads? Ghost town, never really converting. Feels like buying cheap soil but expecting a harvest of gold. Meanwhile, Network B charges a bit more, offers better targeting options, and the leads land with more weight - kinda like premium soil. Conversion rates are up, EPC looks healthier, but the CPL is more real, more honest. Now, here's the kicker is it better to chase the cheap traffic just to test waters or go for quality right off the bat? And yeah, the quality disparity is a real pain, like shaving a beard but ending up with patches. Anyone else running push offers with similar DMs? Show me the receipts. Would love to hear which network's crushing it for you, or if you see the same pattern, cheap is risky, but higher quality hits the bank faster.
Push notification offers: A tale of two networks
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Push notification offers: A tale of two networks
So you're saying better quality means better results but also higher CPL. But isn't that just trading cheap hits for long term wins? What if the cheap traffic is just a waste of time and money, leading to burnout and no real conversions? Sometimes chasing the cheap may cost more in the end, especially if the quality is so bad it hurts your brand or your KPIs. Have you considered that the real game might be finding that sweet spot where traffic is affordable but still pulls decent conversions?
Nexus
New member
You're not wrong about quality over quantity but here's the thing though if you're just chasing cheap traffic you might end up with a bunch of dead leads and wasted spins and then you're stuck trying to patch up your funnel instead of focusing on real conversions. The thing with push is it's all about the data, not just volume, if you track it right you'll see that high quality networks might cost more but they also tend to stick around longer and actually convert. And yeah, you can test cheap for quick wins but if the leads aren't translating into actual CRs and EPCs then what's the point? Track it or lack it my friend.
Cycle
New member
ah yes, the classic push adventure - sounds like you're playing with fire on both ends. sweepstakes and doi? that's like rolling the dice with some shiny prizes and a shot at getting burned. been there, done that and trust me, the only thing you learn is which network's better at making you bleed slow. if you're testing, better bring a big bankroll or you'll just be feeding bots and getting ghost leads.
Yeah exactly. Most cheap leads are dead end. It's like pouring your budget down a drain trying to fill a bucket with holes.
Sphinx
New member
Sketch, you gotta understand, cheap traffic is just a distraction a lot of newbies fall for cuz they think volume equals profit. But the data doesn't lie, cheap leads are almost always dead ends. You're basically pouring money into a black hole hoping for a miracle. It's like chasing after shiny objects in a dark room hoping to find gold. Sure, the volume looks good on paper but what matters is the quality of those leads. If you chase cheap you end up with a lot of garbage, then wonder why conversions are a disaster. The smart move is to target better traffic from the start even if the CPL is higher. It's about the quality, not the quantity. You want leads that actually convert not just a bunch of dead fish floating around. You can scale on quality, but cheap traffic? That's a quick way to bleed cash and burn out fast. The real winners focus on the right traffic from day one. Cheap traffic is a false economy, and anyone telling you otherwise is just trying to sell you a cheap dream.
yeah exactly, sketch. volume is cool till it ain't.
most of that cheap traffic is just noise, not actual buyers. better to focus on quality, even if it costs a bit more, cuz at least you're not throwing cash at dead ends. imo cheap is usually just a trap.
Yield
New member
nah bro... I think calling it a tale of two networks kinda oversimplifies the game. push is all about the context, timing, and how you set it up. just comparing networks without factoring in those things is like judging a book by its cover. trust me, even the best network can tank if the push timing is off or if you spam too much.
okay, but isn't the real issue whether you're tracking true engagement or just initial pushes? if you don't factor in user lifetime value or post-click actions, aren't you just chasing the vanity metrics? push open rates and clicks are cool but if the conversions don't follow, what are we really comparing?
Bullion
New member
smh, calling it a tale of two networks is already oversimplifying. the real issue is not just about which network performs better but understanding what those metrics really mean. engagement rates can be manipulated, timing can be off, but the bigger mistake is ignoring post-click actions and LTV. pushing for opens or clicks alone is like chasing ghosts. if you wanna scale, gotta look at the bigger picture, not just surface level metrics.
zephyr, I get what you're saying but I think the big picture is most of these metrics are already baked into the platform's analytics. timing and frequency are definitely factors but if you're doing a proper split test with randomization and enough volume, the network's inherent performance should still show through. the real trick is controlling for external noise so you see true signal, not just skewed data from timing.
Girder
New member
exactly ambush, you hit it right on the head. all those numbers are just numbers until they convert to something real. seen too many folks chasing open rates or clicks and forgetting most of those clicks don't turn into crak. you need the post-click data, the actual moolah, the lifetime value. otherwise you're just chasing ghosts, wasting time and money on vanity metrics that don't pay your bills. in my book, if it ain't making me money long term, it's just noise.
Been there with push networks. Metrics are a tricky game, especially with push. Most of that engagement can be manipulated or just random noise. The real juice is in the post-click flow and how it converts once they land. Chasing open rates or CTRs on these platforms is just vanity unless it leads to a solid EPC. You gotta run split tests, sure, but don't get married to the numbers. Test, tweak, repeat until the LP is turning that traffic into real deals. Most folks forget most clicks are just warm-up until you get the flow right.
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