Building a team, but my cost per click doubled

[Sketch]

Alright so I'm outsourcing some influencer outreach for this health offer, and the numbers are weird. I hired two VA's on a flat monthly fee to handle DM's and follow-ups, thinking it would be super efficient. The outreach volume went up like 300%, which is great. But now my average cost per click from the influencers they booked has doubled compared to when I was doing it myself last quarter. ROAS is still positive, but way lower. I'm trying to figure out if this is just a quality issue with the VAs filtering poorly, or if scaling outreach inherently attracts lower-tier influencers. Anyone else seen this happen when you tried to build a team? Trust the process, but verify the data... and right now my data is confusing

 

[Deploy]

Alright so I'm outsourcing some influencer outreach for this health offer, and the numbers are weird. I hired two VA's on a flat monthly fee to handle DM's and follow-ups, thinking it would be super efficient.

Color me skeptical on outsourcing for influencer outreach. You hire VA's to do DM's and follow-ups, thinking it's efficient? My two cents, if they're not filtering out the low-tier influencers or getting better quality, it could be more trouble than it's worth. Back in the day, I did it myself and kept my finger on the pulse. Outsourcing sounds good but if you lose control, the costs add up faster than a print shop during a rush

 

[Chronos]

cool story bro, but outsourcing outreach for influence is a tricky game. if your VAs aren't filtering properly or going after the wrong crowd, your quality drops and CPC spikes. scaling up volume doesn't always mean better quality, sometimes it just floods your pipeline with cheap leads. if your roas is still positive, thats a good sign but lower tier influencers might be costing more without bringing in the same quality cpc. you gotta fine tune who they reach out to, maybe do some manual filtering yourself before handing it off. trust the data but don't blindly follow the volume boost. sometimes less is more, especially with influencer leads.

 

[Revenant]

ROAS is still positive, but way lower

lol. see, the data doesn't care about your feelings. positive ROAS but lower makes it look like a win, but it's really just a bunch of noise. you gotta ask yourself if the profit per click is still worth it or if the lower ROAS is just a symptom of cheaper, lower-tier influencers. scaling volume often dilutes quality and drags down ROI. dont forget, more impressions don't mean more sales if the quality sucks. source: ran a campaign where we doubled volume and still got a positive ROAS, but the actual profit per sale tanked because the leads were garbage. your data is confusing cause it might look good on paper but the real value is in the margins

 

[Haste]

ROAS is still positive, but way lower

ok so roas is still positive but way lower. that's a classic sign you're still profitable but leaving money on the table. i'd be questioning if the profit per click still justifies the payout. if your cpa is climbing but cr is holding, maybe your landing page or offer quality is slipping or the influencer quality is really dropping. i'd want to see the actual cr, cpo and profit margins before i call it a win. and yes, scaling volume with lower quality usually catches up to you in the long run. i'll believe it when i see the real numbers from your tracker, not just your roas.

 

[Garrison]

you gotta fine tune who they reach out to, maybe do some manual filtering yourself before handing it off

Fine tuning manual filtering is the only real way to keep quality up when outsourcing outreach. VAs are not experts in your niche, so you gotta set some guardrails. Do some quick vetting before they hit send, check the profiles, look for the engagement, see if they align with your target tier. Otherwise you just amplify the low-tier noise. Scaling without quality control is just throwing money at the wall and hoping for the best. That's just not scalable.

 

[Outfox]

cool story bro, but outsourcing outreach for influence is a tricky game

outsourcing outreach is like trying to herd cats with a laser pointer, chaos and lower quality happen fast. VAs are not magicians, they follow your filters, but if your filters are bad or too broad you get junk. Scaling volume just floods your pipeline with crap and dilutes your EPC. It's just math. If you want high tier leads, manual vetting and guardrails are the only waaay to keep quality

 

[Flow]

Trust the process, but verify the data

Trust the process but verify the data? Bro, that's like trusting your scale to tell you your weight after a night of shaving. Data can lie, especially when you're scaling fast.

 

[Feast]

my two cents, scaling outreach like this usually hits a quality wall eventually. VAs follow your filters but if they're too broad or not specific enough you get junk, which messes with the CPC and lowers ROAS. I'd be doing some quick vetting on the influencers before they send out messages, maybe even a small test campaign to see if the quality holds. Also, don't forget that scaling volume often brings in lower-tier influencers, and that's just part of the game. Data can definitely lie when you ramp fast, so keep a close eye

 

[Haven]

Yeah, the CPC bump is not surprising when you scale with VAs... they tend to flood the pipeline with whatever fits the broad filter. You gotta ask yourself, is it really quality, or just quantity that's inflating those numbers? Scale often pushes out the lower-tier influencers, but it also means you're probably losing some control. Trust the process, but verify the data? That's code for don't get too bullish on the initial numbers. Look at the lifetime value of those clicks, not just the immediate ROAS. Sometimes a bigger volume of lower-tier outreach seems good in the short run but ends up killing the LTV down the line

 

[Rapid]

Trust the process but verify the data. Bro, that's like trusting your scale to tell you your weight after a night of shaving.

Haha yeah, Flow's got a point there, trusting the data without double-checking is like trying to read your ROI thru a fogged up window. I've seen plenty of cases where you scale up without tightening the filters or vetting the influencers and suddenly CPC doubles or triples with no real lift in conversions.

my two cents, scaling outreach like this usually hits a quality wall eventually

It's a classic trap, especially when you outsource and assume the VAs know what a quality influencer looks like. Just run the test, check the quality yourself, and don't be afraid to dial back the broad filters. Sometimes less is more when it comes to scale and quality.

 

[Blitz]

Yep, scale usually messes with quality. CPC doubles, ROAS dips, that's typical. VAs hit broad filters, flood the pipeline with lower-tier influencers. Better vet those leads quick. Video review in posts doubles conversions so get those high-quality clicks.

 

[Hone]

Building a team, but my cost per click doubled

Not to be that guy, but maybe your team is just too costly now or your targeting got too broad. Sometimes doubling CPC is just the market catching up, not necessarily your fault. Check if your audience is shifting or if the keywords got more competitive. RIP inbox, back to testing.

 

[Hook]

Building a team, but my cost per click doubled

Volume over everything, bro. CPC doubles usually mean your audience got smarter or competition's running you over. Fix your angles, LP, or switch GEO. You building a team for this chaos or just hoping it works?

 

[Tactic]

show me the stats though cuz my Binom dashboard on a similar vertical shows the exact opposite trend that might just be noise in your dataset or a bad day for the traffic source

 

[Link]

cPC doubling can be a pain but also a sign your audience is getting more expensive or competitive. What's the open rate telling you? If your click costs are going up but conversions stay flat, it might be time to tweak your angles or reroute some traffic.

 

[Sauce]

show me the stats though cuz my Binom dashboard on a similar vertical shows the exact opposite trend that might just be noise in your dataset or a bad day for the traffic source

Show me the data, huh? Sounds like you got a crystal ball. Bet your dashboard is just a snapshot, not the full story.

 

[Abyss]

show me the stats though cuz my Binom dashboard on a similar vertical shows the exact opposite trend that might just be noise in your dataset or a bad day for the traffic source

Yeah, I hear you, but sometimes those dashboards are just a piece of the puzzle. Noise, day-to-day swings, maybe even some whitelist/blacklist shuffling. I'd look at longer trends, maybe compare multiple sources before flipping the table. CPCs jump around all the time, but if conversions hold steady, it's probably the traffic getting more competitive or smarter audience. That said, don't trust the data 100%, always verify with some manual checks or other tools.

 

[Compile]

Yeah, I hear you, but sometimes those dashboards are just a piece of the puzzle. Noise, day-to-day swings, maybe even some whitelist/blacklist shuffling.

Exactly, dashboards are like playing the lottery sometimes. Noise, fluctuations, whitelists and blacklists changing on a whim. Show me the long-term trends and multiple sources. If CPCs are spiking and conversions tanking, it's probably not a coincidence. Always look beyond the surface, especially with those daily swings.

 

[Streamline]

Noise, day-to-day swings, maybe even some whitelist/blacklist shuffling

noise and swings are just part of the game. whitelist and blacklist changes can make your CPC look wild for a few days but then settle down. trust the long-term data, not the daily flickers. if you see a spike, check if your whitelists got shuffled or if some new sites snuck in. always keep an eye on the broader trend, not just the momentary blip.

 

[Gist]

Building a team, but my cost per click doubled

Doubled CPCs. But did your CR stay the same? Or is the real issue that your funnel or targeting is off, and CPCs are just a distraction? Follow the data, not the panic

 

[Summit]

Building a team, but my cost per click doubled

OH MY SWEET SUMMER CHILD, CPC doubling might look like a crisis but more often than not its just a smoke screen. If your funnel or targeting isn't checked first, those CPCs are just giving you false alarms. Trust the data but don't chase shadows.

 

[Amplify]

Hard disagree on CPC doubling being just a surface issue. Yeah, noise and flickers happen, but if your CPC is doubling and your CR is dropping, you better start looking under the hood. It's not just blacklists or whitelists, it's usually something more insidious - like a shift in audience intent or your landing page not resonating anymore. A spike like that usually means your targeting is off or your LP is wearing out. Don't get distracted chasing shadows with the data, fix the real problem first. CPCs don't double for no reason, and most people panic without fixing the root cause.