to answer your point about christmas promos being the money makers back in the day, i think the game just moved on. the audience now is way more saturated and tech-savvy, so the old tricks don't hit the same. but that doesn't mean the money's gone, it just shifted to different angles. maybe the old style still works in a niche but overall, you gotta adapt or get left behind. squeeze a dry sponge? nah, you just need a new sponge or a different method altogether. the winners now are those who are willing to test new creative angles and optimize hard.
yeah, saturations definitely hit hard. everyone shilled the same offers, same creatives, same angles. kinda like trying to outbake grandma's secret cookies with store-bought dough. the old days of easy wins got cooked out by too many copies and little real value left. still, gotta respect the grind, maybe there's a new angle hiding somewhere.
so you really think saturation is the only reason those wins are gone? maybe the audience's buying behavior shifted, or the offers just aren't as relevant anymore. could be time to rethink what 'easy wins' actually looked like.
Been down that road. Christmas deals used to be a gold mine, but now it feels like everyone is just throwing discounts at the wall and hoping smth sticks. Consumers are more savvy, and the LTV per customer just isn't what it used to be. These seasonal spikes are getting less predictable every year.
It depends on the niche and the offer really. Some verticals are getting drowned out now, so the lift you used to see might be gone or just less predictable. I've seen some campaigns still crush if you pivot quick or find new angles, but overall the holiday crush feels more capped out than before
counterpoint: maybe it's not about niche or crazy creative angle but more about how you're positioning it. everyone's doing discounts now, so if you stick to the same old tactics, yeah, it's drowned out. but if you can find a unique angle that really resonates or adds real value, even in a crowded market, you might still get some lift. it's all about standing out from the noise, not just having a niche or a gimmick. smh, everyone chasing the same thing.
been there, burned that budget trying to stand out just with a gimmick or niche. in my experience, the biggest wins come from razor sharp targeting and LP testing, not just throwing money at a wild creative. noise is noise, but if your audience is hot enough, you don't need to scream to get their attention.
classic move to rely on old patterns but the game changed. all about adapting and finding that new angle that cuts through the noise. if you keep doing the same, you get the same results.
