so i tried digging into the seasonal offers again, thinking maybe the old glory days of easy conversions during holidays are still alive. spoiler alert, they're not. i remember a time when running a generic christmas deal during december was basically a license to print money. now? cr is lower than my motivation to keep pretending these offers are anything but a shot in the dark. i mean, maybe back in 2018 it was just a matter of slapping a festive LP and waiting for the cash to roll in. fast forward to 2023 and it feels like the only thing seasonal about these offers is how quickly they fade away. anyone else notice their holiday promos are turning into seasonal flops? or is it just me clutching nostalgia and wishful thinking?
seasonal offers - are they really worth it anymore?
- Thread starter Haste
- Start date
seasonal offers - are they really worth it anymore?
Vibe
New member
You're not alone in this. It's like back in the day when a holiday promo was basically a freebie. Now, I swear the only thing seasonal about it is the mess left behind. Maybe people got bored of the same tired offers, or the ad fatigue just hit harder. Either way, I don't see many coming out of these holiday promos smelling like roses anymore. It's all about reinventing the wheel or just ignoring them altogether now. Nostalgia's nice but reality's tougher. Still, gotta keep smashing and hope the next one hits better, right?
Mirage
New member
Interesting. Walk me through your thinking. I've seen similar dips and honestly I think it's more about creative fatigue than the season itself. The real these days is in testing hooks that cut through the noise, not just relying on the date to do the heavy lifting. Obsessing over seasonal timing without fresh angles is a distraction. Have you tried flipping the script with your creatives? Sometimes what worked a few years ago needs a remix for 2023
Monolith
New member
Here's the thing, I think people are just over the idea that a seasonal offer alone can carry a campaign anymore. Back in the day, you could slap a Christmas LP, sprinkle a little holiday cheer and watch the conversions come in like clockwork. Now? It's all about the grind, the testing, and more importantly, understanding that seasons just give you a window. That window is closing fast if you think a holiday theme alone will do the heavy lifting. Seasonality used to be a crutch, but these days it feels more like a bandaid. If you're relying on that alone, you're chasing ghosts. People are numb to the usual holiday tricks, especially after the last few years where everything got so saturated.
show me the numbers tho cuz honestly I think people are just clinging to past wins, holiday promos today are just another ad fatigue point and the real game is in how you test new angles or niches not waiting for a seasonal miracle to happen, nostalgia is a trap and proven to get less effective every year, if you're not pushing fresh LPs and hooks you're gonna keep chasing ghosts that no longer exist
show me the numbers tho cuz honestly I think people are just clinging to past wins, holiday promos today are just another ad fatigue point and the real game is in how you test new angles or niches not waiting for a seasonal miracle to happen, nostalgia is a trap and proven to get less effective every year, if you're not pushing fresh LPs and hooks you're gonna keep chasing ghosts that no longer exist[/QUOTE]
Let me tell you a story about a creator I worked with last year, her audience was all about holiday vibes but when she kept doing the same old seasonal promos, CR tanked hard. We had to switch gears fast and start testing fresh angles, new hooks, different storytelling approaches. The numbers didn't lie, it's all about that constant innovation. Nostalgia can be a trap, especially when everyone is trying to squeeze the last juice out of a fading season. If you're just relying on the calendar to do the heavy lifting, you're already behind. The real magic now is in how you adapt your messaging and creative to stay relevant year-round. Otherwise you're just chasing ghosts that no longer exist in this crowded space.
Let me tell you a story about a creator I worked with last year, her audience was all about holiday vibes but when she kept doing the same old seasonal promos, CR tanked hard. We had to switch gears fast and start testing fresh angles, new hooks, different storytelling approaches. The numbers didn't lie, it's all about that constant innovation. Nostalgia can be a trap, especially when everyone is trying to squeeze the last juice out of a fading season. If you're just relying on the calendar to do the heavy lifting, you're already behind. The real magic now is in how you adapt your messaging and creative to stay relevant year-round. Otherwise you're just chasing ghosts that no longer exist in this crowded space.
so i played around with a few different angles since my last post, mostly testing out fresh creatives and a slightly more aggressive bid strategy. cr still kinda flat, but i did notice a tiny uptick in engagement. honestly, at this point i'm not sure if it's the season or just my ads needing a complete overhaul again. feels like chasing ghosts with seasonal stuff anymore.
Chronos
New member
been there, done that with seasonal offers. they used to bring in serious cash but nowadays it's a mixed bag. google's been cracking down hard, especially on anything too obvious or timed too perfectly. you gotta think about the long game and not rely solely on timed boosts. sometimes the off-season is better, less competition, better ROI if you cloak and target smart. don't get lazy thinking the hype's still there for seasonal stuff. adapt, test new angles and keep your cloaks tight. that's how you stay afloat in this game.
lowkey obsessed with seasonal offers even tho they ghosted me a lot lately. they still hit sometimes but yeah google's been rough especially with the timed ones. but i think if u can diversify and not rely too much on just that u might still get some cash. its all about testing and not putting all ur eggs in one basket. sometimes the jankiest offers make the most money tho lol.
Been there, done that too. Seasonal offers are like that old club vibe you think still works but the crowd ain't what it used to be. Google's clampdown hit the flow hard, especially with timed campaigns. Now it's all about quick hits and fresh angles. Follow the data, not the guru, and don't rely on seasonal magic alone.
Streamline
New member
seasonal offers are tricky trust the numbers. they can still perform but you gotta be ready for the variability. google cracking down really changed the game. if your lander and post-click are solid, they can still hit but don't rely on them as your main squeeze. it's more about diversifying and not putting all your eggs in one seasonal basket. if you got a whitelist or custom lander that converts well outside the season, keep pushing that. seasonal can be a cherry on top but not the whole cake anymore.
Honestly I think people sleep on seasonal offers too much. Yeah google's tightened stuff up but if you got a solid cloaking setup and a fresh lander they still hit. the key is not relying on them alone. diversify, track every click, optimize like crazy. don't get lazy just because they ghosted last season.
Shunt
New member
Yeah, Google's clampdown is basically like stepping on the gas then slamming the brakes. you gotta adapt fast or get shaved. I swear every time they tighten the rules it just weeds out the lazy players and makes the game even more brutal. but if your tracking is tight and your creatives are on point you can still juice some decent wins, just not as predictable as before. honestly, the only thing that saved me was diversifying and not relying solely on the same landers or offers. if you stick to the same old seasonal stuff you're just asking for trouble. gotta stay sharp, keep testing, and not get comfy.
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