Honestly I think everyone's overthinking this. Starting with FB, Google, TikTok it's like picking between a hammer and a screwdriver. They all work if you know how to use them but most newbies just chase shiny objects. I say flip that script. Don't start with the shiny plat... start with the one that costs the least, gives you the quickest feedback, and doesn't burn your entire budget. TikTok can be great but if your geo's not hot or your niche is clunky, it's just throwing darts blindfolded. Same with Facebook, it's a landmine if you don't know how to dodge bans or don't have a good pixel and a scalpel for targeting. Google's slow and boring but at least it's predictable. The others? Fire and ice depending on the day and your creative. But truth is, none of them are magic. All of them are just tools and if you don't have a clear funnel, LTV game plan or even a good hook, you're just wasting money. I swear most guys treat these platforms like magic beans instead of machinery. Pick your poison but don't expect to hit ROAS out of the gate.