Honestly, I think some people overcomplicate email marketing. Yeah, the old spam days are dead, but it's not rocket science to send targeted, relevant offers if you know your audience. The real issue is most affiliates think just blasting random offers and hoping for the best still works. It doesn't. You gotta build a relationship, segment properly, and respect the list. If you just think about it as a quick cash grab, you're gonna burn the list and end up with more flags than conversions. And about the war of attrition, that's true but also a bit of a cop-out. Any legit marketing is a war of patience and discipline. You get what you put in. If your open rates are garbage, then maybe you're doing something wrong or your list is dead. Email is still alive if you treat it like a channel for real engagement, not just a dumping ground. Read the damn inbox, understand your subscribers, and don't be lazy. That's how you get consistent results, not by yelling spammy offers and hoping the algorithm doesn't flag you.