holiday campaigns are seriously a whole different beast lol went all in on christmas cpa offers last year thinking everyone would be shopping but traffic was basically dead untill like the 20th then boom everything exploded overnight its like people wait till the absolute last second learned my lesson now i just focus on last minute gift guides and those "last chance" sale pushes gotta time your creatives perfectly and have offers that are actually good for the season also email remarketing is key always helps me grab those final sales dont just think its about traffic you need countdown timers and that holiday urgency to really make it work tbh